Winter 2020 - Inside Outdoor Magazine

Embracing BOPIS Buy online/pick up in-store (BOPIS) has quickly become popular with shoppers, and that’s not lost on omni-channel retailers. According to a new survey by Retail Touchpoints, nearly three-quarters now offer this service, up from 50% that did so in 2018. Perhaps that’s not sur- prising considering a Napco Research survey showing that as much as 98 percent of BOPIS customers will spend more once inside a store. Source: Retail Touchpoints e will ? 33 63 53 35 35 47 24 29 68 95 79 89 18 24 18 48 48 38 30 3 sourcing within your ? 73% 62% 71% 55% 66% 72% 57% 59% ope North America oving to sourcing 1 bn sourcing value 1 bn sourcing value Source: McKinsey, survey of apparel company chief purchasing officer Average Age of Event Participants 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2016 2018 30.00 32.00 34.00 35.00 38.00 40.00 42.00 5K 10K Half marathon Marathon Inside Outdoor | WINTER 2020 8 NUMBERS WORTH NOTING DATA POINTS Running Later We hear that 40 is the new 50. Or is it 50 is the new 60? What we do know is runners are competing later in life. According to data from Runrepeat.com, runners in the standard distance races have never been older. The average age of ultramarathon participants, however, has gone down by one year in the last 10 years, to 42.3 years in 2018. Reasons for Interest in Glamping Source: KOA Source: Runrepeat.com’s “State of Running” Source: Retail Touchpoints Glamping = ‘Unique’ Access to amenities that are not available at traditional campgrounds is certainly a reason folks are inter- ested in glamping. But for many, it’s as much about a unique vacation/ outdoor experience or the chance to stay in unique accommodations such as treehouses, yurts, teepees or covered wagons during a vaca- tion, show surveys from Kamp- grounds of America. 80% Though once considered a “Holy Grail” of CX, by 2025, 80% of marketers who have invested in personalization will abandon their efforts due to lack of ROI, the perils of customer data management or both, according to Gartner. In fact, 27% of marketers believe data is the key obstacle to personalization — revealing their weaknesses in data collection, integration and protection, said Gartner.