Winter 2020 - Inside Outdoor Magazine

11 Inside Outdoor | WINTER 2020 www.insideoutdoor.com R E P N E W S & N O T E S www.insideoutdoor.com DPS continues to grow its global presence with the addition of Norway distributor Roxee Sport AS and regional sales representatives Sasso Vertical Sales in Western Canada and Heimo Baer in Austria. These veteran additions look to service three of DPS’ fastest growing markets. “Sasso, Roxee and Baer bring excellent relation- ships and industry experience to our team as we con- tinue to grow DPS and PHANTOM in these important markets,” said Steve Kropf, vice president of sales for DPS Skis. “As we head into the Winter 2020/21 buying season, these new team members play a critical role in connecting our brand with current retail partners, as well as creating new relationships with shops through- out Western Canada, Norway and Austria.” With more than 60 years of experience represent- ing top-level outdoor brands, the triumvirate of Dale Robotham, Jeff Perron and Scott Milton will operate Sasso’s two showrooms in Squamish, B.C. and Can- more, Alberta. Baer, meanwhile, brings decades of ex- perience as he looks to serve the world’s most-storied ski nation. In Norway, the dedicated outdoor enthusi- asts at Roxee Sport AS add DPS Skis and PHANTOM to an already impressive portfolio of class-leading soft good and accessory brands. DPS Skis Makes Changes to Global Sales Team Hillsound Adds Two Sales Agencies to Continue Nationwide Growth LifeSaver Partners with Eartheasy for Distribution in North America LifeSaver, the UK-based manufacturer of portable and reusable water filtration systems, announced its partner- ship with Eartheasy Distribution. Based in Vancouver, British Columbia, Eartheasy will oversee sales and distri- bution for the LifeSaver brand in North America, effective immediately. LifeSaver has been making top-of-the-line water filtration products since 2007, both for the humani- tarian sector and consumers “We are delighted to be working with Eartheasy; they re- ally understand our brand and what we’re here to achieve,” said Ian Selby, senior vice president of LifeSaver. “Their experienced team of sales, marketing and e-com specialists adds significant value to our global network.” Eartheasy’s focus on both outdoor recreation and emergency preparedness markets makes them an ideal match for LifeSaver’s product line, said the companies. “We are really excited to be working with LifeSaver, as they have a proven track record of creating versatile and reliable water purification products that meet the high- est international standards,” noted Ben Seaman, CEO of Eartheasy. “Our North American customers can look for- ward to accessing the entire range of LifeSaver purifiers in the New Year.” Hillsound Equipment, a pro- ducer of winter traction equipment and gaiters for urban and outdoor enthusiasts, announced two new partnerships with sales reps in the Rockies and Atlantic regions. With more than 100 years of combined sales experience, Mountain Lake Marketing special- izes in gear, apparel, accessories and footwear and will represent Hillsound in the Atlantic region. Principal Bill Love has been in the outdoor industry for more than 35 years and has held positions in retail sales in outdoor and bike industries as well as received multiple Rep of the Year awards. Alongside Mountain Lake Mar- keting, Clear Creek Reps based in Evergreen, Colo., will repre- sent Hillsound in the Rockies region. Principal Owen Dennehy has been working in the outdoor industry for more than 20 years. Starting as an associate with Smoky Anderson, he took over the business in 2014 under the name Clear Creek Reps. “Partnering with agencies such as Clear Creek Reps and Mountain Lake Marketing brings the caliber of dealer support and product experience that we need to communicate our unique prod- uct attributes and brand messag- es,” commented sales manager Hamish Elliott. Movement Skis Names NA Distributor Movement – The Freeski Company and Progression Brands Group (PBG) have teamed up to launch Movement in North America at the Outdoor Retailer Snow Show starting January 29, 2020. Progression Brands Group will base Movement North America out of their Eagle, Colo., offices. “We take great care of our brand, our prod- ucts, and our consumers. After years of build- ing our tribe internationally, we now feel well positioned to enter the North American market.” said Serge Baud, CEO and founder of Move- ment. “The dynamic culture and commitment to excellence that the PBG team brings to their business has us excited about the road ahead.” “Movement is a fantastic addition to our winter sports portfolio,” said Ian Widmer, president and CEO of Progression Brands Group. “I am very proud that our team was selected to launch and grow the Movement tribe here in North America.”