Winter 2020 - Inside Outdoor Magazine

Inside Outdoor | WINTER 2020 R E P N E W S & N O T E S www.insideoutdoor.com www.insideoutdoor.com R E P N E W S & N O T E S www.insideoutdoor.com Global Sales Guys, the Denver-based global sales agency, is teaming up with outdoor industry veteran, Sasha Dietschi-Cooper. Coo- per’s previous roles include vice president of global sales for Prana and senior vice president of sales at Burton Snowboards. He joins the Global Sales Guys team as a business development and go-to-market consultant.  According to the company, Global Sales Guys “is 100 percent focused on connect- ing the world’s best specialty retailers with the emerging brands of tomorrow and sup- porting all stakeholders via a full-service sales agency that assures long term brand de- velopment, as well as sustain- able and profitable growth.” “Elevated consumer ex- pectations as well as evolving retail landscape and global marketplaces require that brands embrace go-to-market strategies that are nimble and dynamic,” said Cooper. “Global Sales Guys’ model does all of that and deliv- ers incredible value for all stakeholders – consumers, brand partners and specialty retailers alike. I’m excited to expand the go-to-market services and strategies that GSG provides its partners and future pipeline brands.”  “Specialty retail is under pressure on multiple fronts – one of which is that many of the suppliers are also full-time retailers,” explained Ira Rosh of Paragon Sports. “Specialty retail needs the next genera- tion of brands along with a relevant sales model sup- porting it as this landscape is being transformed, and GSG has a track record for cultivat- ing those brands.” Astral, manufacturer of award-winning PFDs and footwear, recently announced the addition of Mark Cohen to its sales team. Covering the Southern Rockies, Cohen will represent the brand across Colorado, Utah and New Mexico. A veteran of the industry and a seasoned whitewater kay- aker, Cohen brings a robust package of outdoor, footwear and paddlesport knowledge to the Astral team. For nearly a decade, he has refined his skills with some of the biggest brands in the business, including KEEN and The North Face. Most recently, he started his own sales agency, representing burgeoning brands such as Free Fly Apparel, SAOLA Shoes and Jelt Belts. “Mark’s skills are extremely complementary toAstral and our retailers, as he possesses a true balance of outdoor, footwear and paddlesports expertise,” notes Bryan Owen, Astral’s sales manager. “After getting to know more about Mark’s sales agency and commerce vision, we are 100 percent confident that this will be a natural partnership.” Cohen can be reached at lostcreekgroup@gmail.com or at 720-645-0022. Mystery Ranch Backpacks has retained a new sales agency, Dunkin-Lewis, Inc., based in Vestavia Hills, Ala. Dunkin-Lewis will represent the brands hunting and mountain lines in North Dakota, South Dakota, Minnesota, Wisconsin, Illinois, Nebraska, Iowa, Missouri and the Upper Peninsula of Michigan. “Dunkin-Lewis was founded in the mid-1950s, and brings an extensive amount of experience, long- standing relationships and on the ground know-how to the table,” said Tim Hoffer, Mystery Ranch hunting sales manager. “The sales representatives managing the territory are passionate about the outdoors and understand what Mystery Ranch needs to be suc- cessful with our retail partners.” Dunkin-Lewis, Inc. and Paul Weidenkopf, its primary point of contact for Mystery Ranch, can be reached at pweidenkopf@dunkinlewis.com or 608-712-8629. Sealskinz Signs Perpetual Motion to Rep NW Weatherproof accessory brand Sealskinz expands its North America sales presence with the addition of Perpetual Motion W. As of the beginning of this year, Perpetual Motion NW is working to grow sales and strengthen the brand’s relationships with specialty retailers in Alaska, Oregon, Washington, Idaho and Montana. Accord- ing to executives at SealSkinz, the move is part of an investment in targeted growth among specialty retailers in North America in preparation for the anticipated launch of new innovative products and technologies in 2020. “Perpetual Motion NW has proven expertise in retail data analytics, sophistication in acc unt management and a commitment to specialty ser- vice across five large northwest states,” said Rick Meade, president for North America at Sealskinz Ltd. “They are best suited to serve the evolving needs of outdoor and specialty retailers from key accounts to single-store.” Based in Fall City, Wash., David Egan, Jason Rowley and the team at Perpetual Motion NW bring decades of combined experience in the out- door and active fitness markets. They will provide dealer services and retail analytics knowledge for Sealskinz accounts in the Pacific Northwest, while supporting Sealskinz retailers across the U.S. without current representation. Global Sales Guys Adds Dietschi-Cooper to Roster Astral Adds Southern Rockies  Representation Mystery Ranch Names Midwest Representation 10