Winter 2019 - Inside Outdoor Magazine

Inside Outdoor | winter 2019 27 content that aligns with your com- pany’s core values. Use influencer databases: You could spend days searching through social media, trying to find influencers who resonate with your brand. The easier way is to use a platform such as BuzzSumo, which will allow you to search for influencers by keywords across different platforms such as Twitter and Instagram, and with a vari- ety of filters such as location, retweet ratio, page or Instagram authority, do- main authority and more. Keep in mind that influencers will specialize in different behaviors. Some influencers, for instance, will specialize in producing creative and educational content. Others will start conversations and speak out for your brand in online communities. Ideally, you should strive to create a team of diverse influencers, each providing access to unique skills and communities. Some Numbers: Fashion is cur- rently receiving the lion’s share of sponsored Instagram posts (25 per- cent), followed by food (12 percent) and entertainment (11 percent). Ins- tagram, it should be noted, is also the platform of choice for brand influenc- ers. Instagram was part of 93 percent of all influencer campaigns in 2018, about twice as much as Facebook and YouTube. Snapchat, once a top influencer platform, is now waning in popularity. Eighty-six percent of marketers and 89 percent of influencers are using Snapchat less for influencer market- ing campaigns. Distribution of Top Sponsored Instagram Post Topics Fashion 25% Food 12% Entertainment 11% Baby 10% Humor 10% Beauty 7% Art 5% Travel 5% Source: InfluencerDB Communicate your needs: Once you find a brand influencer that you want to work with, approach the individual like a freelance writer or designer. Set expectations for the relationship, and be clear about how you will compensate them for their efforts. You will also want to discuss disclosure and a creative direction for the project. Ultimately, you should leave little up to chance when working with an influ- encer. While the influencer will almost always retain creative control at the end of the day, the sponsoring com- pany should play a big role in dictating the tone and direction of the content. Communicating expectations in the beginning will reduce risk and increase your chances of success. m Buyer’s Side Quickfeat Vietnam produces knits, wovens, outerwear and activewear. QUICKFEAT VIETNAM Our Services - Fabric Sourcing - Trim Sourcing - Garment Development - Factory Sourcing - Production - Quality Control - Packing & Logistics 541 350 1615 Marketing O ice Bend, Oregon USA info@quickfeat.com | www.quickfeat.com C M Y CM MY CY CMY K QF-InsideOutdoors_Vietnam_HalfPgVert(10-22)_ƒ.pdf 1 10/22/18 8:10 AM