Winter 2019 - Inside Outdoor Magazine

DATA POINTS Employees Look for Low Impact Taking action to create a sustainable workplaces creates a compelling environment for retaining employees, suggests a survey of outdoor industry members and organizations by OIA. And according to one study referenced by the association, employees are even willing to take a pay cut to work at a place that shares their values. Winter Wins The rate of people who participate in some form of high calorie activity at least three times a week has remained just above the rate of inactivity, according to the most recent figures from the Sport & Fitness Industry Association. While many areas of activities have seen growth, winter sports in particular have enjoyed a nice uptick. There wasn’t as good of news for water-based sports. 30% Percent of login attempts to retailer e-commerce sites that are hackers using stolen data, accord- ing to cybersecurity firm Shape Security, the highest percentage of any sector. Meanwhile, KPMG found that 19% of consumers would completely stop shopping at a retailer after a breach, and 33% would take a break from shopping there for an extended period. The percentage of kids who play outside every day, according to a survey of parents by footwear brand Kamik. That com- pares to 65% of parents surveyed who said they played outside every day during their childhood. “Overscheduling” is a pri- mary reason for the drop. Inside Outdoor | WINTER 2019 10 80-90%  HackersWorking Overtime Source: Shape Security