Inside Outdoor Winter 2018

should focus on putting complex wal- let technologies like tokenization into language cardholders can understand.” Satisfaction among current users doesn’t seem to be posing any real prob- lem in terms of future adoption. Apple Pay leads in satisfaction ratings among current users, with 68 percent saying they’re “Very Satisfied,” while PayPal (60 percent) remains in second place. Among those planning to use digital wallets, Apple Pay remains the format most likely to be adopted, followed by PayPal and Visa Checkout, which has moved into third place overtaking Google’s Android Pay. Also of note, one segment of the digital wallet space that is seeing more growth is person-to-person (P2P) pay- ments, likely driven by additional com- petition from banks and well-known social media platforms integrating pay- ment options into their existing servic- es. Half of all smartphone owners say they’ve used person-to-person apps to send or receive money from friends, family and colleagues. “Digital wallet adoption continues to be relegated to a subset of the popula- tion in part because there hasn’t been an event that has galvanized the market since Apple’s entry into the space three years ago,” concluded McKee. “After causing an initial stir that sparked the first wave of consumer adoption, Apple and its peers have remained focused on incremental advancements, like one- off merchant partnerships and small feature improvements. “This has been enough to keep ex- isting users engaged, but not enough to prompt another wave of significant adoption,” he continued. “It is this next wave of consumers that pose the greatest hurdle for wallet providers because they’re content with cash and cards, which work well and are ac- cepted ubiquitously.” 0% 20% 40% 60% 80% Most Important Factors for Not Using a Digital Wallet Source: 451 Research What’s the most important reason why you’re unlikely to use digital wallets on your smartphone or tablet? Outdoor Parcipation Trend Source: 451 Research All Americans, Ages 6+ No Need/Not Interested Security Concerns Prefer Traditional Methods of Payment I Don’t Know How Technology is Too New Limited Acceptance Among Merchants Too Complicated Not Available for My Device 34% 29% 22% 5% 3% 2% 2% 1% 60% 50% 40% 30% 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 48.8% Heavy Holding Power Leave Nothing Behind Coghlan’s Twist Anchor is a lightweight solution to provide superior holding power to secure your tent, awning, or other shelter into the ground. Simply push and screw into ground and tie down your tent, boat or anything else, using the hook at the top, or the eyelet in the handle. • Can screw into sand or soil, and also works underwater! • Made of durable acetal plastic for increased strength and flexibility. Product can be bent, and return to its natural position. • 12.6” (32 cm) long This large durable Trash Can is ideal for camping, RV’s or even the backyard get together. Spring loaded design makes it compact and easy to stow when traveling or not in use. • 600 denier polyester • 3 Grommets for staking down • 4 alligator clips on the inside • Nylon webbing carry straps • Clear plasti pockets on top and side • 110 L capacity - 19” (48 cm) diameter x 24” (61 cm) height Visit us at Outdoor Retailer and Snow Show January 2018 - Booth# 46061-UL cl_insideOutdoorNov2017.indd 1 15/12/2017 10:10:17 AM winter 2018 | Inside Outdoor 21