InsideOutdoor | SPRING/SUMMER 2023 33 Soorty The Pakistan denim manufacturer releases its AI-generated denim collection, HumAIn. Emphasizing the human value of working with artificial intelligence and in collaboration with internationally recognized trend forecaster, menswear designer and content director Volker Ketteniss, Soorty discovers how technology and fashion go hand in hand. HumAIn includes purposedriven designs made with responsible tools and takes consumers closer to a more sustainable future. Soorty works with CLO 3-D, a software with 3D technology and robust simulation engine that allows users to create styles with countless layers and intricate details and founded Soorty 3D Evolution Studio. Soorty and Ketteniss share an approach that combines technology and innovation to foster sustainability in the denim industry. Royal Robbins’ Desert Pucker Celebrates 25 Years Launched in 1999, The Desert Pucker from Royal Robbins has been a bestseller since inception, and as it celebrates its 25th anniversary in 2024, it’s poised to enter the pantheon of greats such as SpongeBob. The Euro. The Sixth Sense’s ending and Susan Lucci finally winning an Emmy after nearly 30 years. The Desert Pucker is a favorite of adventurers. This year – thanks to an infusion of a blend of carbon-zero TENCEL Modal fibers – the Pucker line is set to become certified as CarbonNeutral by Natural Capital Partners. Outdoor Research’s Freewheel Half Zip Hoodie The Freewheel Half Zip Hoodie is the cornerstone of the all-new Freewheel MTB Collection from Outdoor Research, launching in Spring 2024. Featuring bluesign-approved and recycled materials, this breathable and quickdrying hoodie offers durable protection against the wind and moisture with a bike-specific fit for full coverage on finicky weather days. Movementmirroring stretch compliments quick reactions on the bike, and integrated UPF 50+ sun protection protects from UV rays on long days in the saddle. Bike-specific features include a drop tail hem, articulated cuffs, a threepanel hood that fits underneath a helmet, and strategically placed shoulder seams for comfortable pack wear. $179 Salewa Puez Hemp/DST 2/1 Jacket Salewa’s new Puez Hemp Jacket is the perfect companion for your next trekking adventure. With its exceptional wind resistance and body mapping technology, this jacket is sure to keep you comfortable and protected from the elements. One of the standout features is its use of organic hemp material. This eco-friendly fabric helps to reduce the impact on the environment and provides excellent durability and breathability. The fitted hood and zip-off arms allow for easy customization and versatility, making it a great option for varying weather conditions. The snap buttons on the front opening also provide additional ventilation when needed. The Salewa Puez Hemp Jacket also features two hand pockets with separated sections that are zipped from the top and have snap buttons on the side. The cuff with an integrated thumb loop and adjustable hem allows for a secure and comfortable fit. MSRP: $209.95
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