18 InsideOutdoor | SPRING 2023 The outdoor industry and environmentalism are intrinsically linked. After all, the sports and activities to which the industry caters originated in natural surroundings. As the climate goes, the industry goes. Unprecedented weather pattern changes fueling concerns, such as early snowmelt in the Adirondacks, have already impacted tourism. Consequently, the survival and health of the natural ecosystem are critical for providing the most enjoyable experiences for participants. Consider the difference between going on a trail run versus running on a treadmill, for instance. You might get a similar level of exercise results on the treadmill. However, the artificial experience pales in comparison to the level of satisfaction and physiological benefits of running outside. By prioritizing and protecting our natural world, the outdoor industry can ensure future generations will be able to enjoy that world. At the same time, the industry can ensure that it keeps growing as customers invest in gear, apparel, and accessories. And the outdoor industry is huge, making up 2.2 percent of the gross domestic product in the United States, according to the Outdoor Industry Association. Americans spend $887 billion annually on outdoor recreation, a staggering amount that would be difficult — if not impossible — to replace if it were lost. Though they’re only one part of the outdoor industry, outdoor brands have the capacity to make an enormous impact when it comes to reducing environmentally disruptive activities. Brands are uniquely positioned to educate and interact with their customers, not to mention build communities eager to support sustainability and other green initiatives. How brands can introduce consumers to sustainable recreation Some outdoor industry brands have already taken up the torch to help promote sustainability in outdoor recreation and reduce careless human interaction with the environment. If you’re a leader of a company that’s passionate about environmentalism in general and sustainable tourism in outdoor recreation, try these strategies to make your positive mark on the planet and its wide-ranging habitats of flora and fauna: Reduce consumption by consolidating functionality – Many outdoor products offer performance features that don’t necessarily require more raw materials. For example, waterproof hiking jackets keep customers dry. However, most hikers want to be warm, too. Normally, this warmth is achieved through an insulating layer that requires more sourcing, more impact on the supply chain, and potentially more harm to the environment. The innovative workaround for this would be to line a waterproof jacket with a product woven with infrared fibers, thereby increasing local circulation and improving thermoregulation without the need for full-blown insulation. That type of all-inclusive product is a win for all stakeholders — even the Earth. Teach mindfulness of protected habitats – Many people, particularly those new to engaging in outdoor activities, might not realize they play a huge role in keeping habitats healthier. By Lucas Tyson Four Ways for Outdoor Brands to Encourage Sustainability
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