Holey Footwear If there is one thing footwear brands can do to extend the lifespan of their athletic shoes, it’s make sure the uppers are durable and don’t form holes. According to a consumer survey by Arris Composites, the largest segment of respondents said they replace their athletic shoes “whenever holes form.” Four in 10 replace their athletic shoes after a year or less. Yoga Slowdown Yoga studios have become a common part of the American street scene, with the trend impacting sport and fashion. During the past 10 years, the number of studios has grown by 166%, according to findings from BoldData. In 2016 alone, 1,499 yoga entrepreneurs opened their own yoga school. But 2020 seems to be a tipping point for the popularity of yoga, from this moment the growth slowed, down to 2%. DATA POINTS NUMBERS WORTH NOTING DATA POINTS NUMBERS WORTH NOTING 86% Percent of U.S. adults who think it is helpful that they and their families have access to the outdoors and nature during stressful times, including more than three in five who find this very or extremely helpful, according to the National Recreation and Park Association. Source: Vericast Yoga Studio Numbers by theYear Source: BoldData.nl ONLINE COUPONS DIRECT MAIL 28% 34% 17% 67% 23% 37% 24% 36% CONSUMERS RETAILERS CONSUMERS RETAILER CONSUMERS RETAILERS CONSUMERS RETAILERS 1600 1500 1400 1300 1200 1100 1000 9000 8000 7000 6000 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 How often are Americans replacing athletic shoes? Source: Arris Composites 4% 13% 23% 11% 13% 7% 29% Every 3 months Every 6 months Every year Every 1.5 years Every 2 years Every 3+ years Whenever holes form Yoga Studio Numbers by theYear Source: BoldData.nl 1600 1500 1400 1300 1200 1100 1000 9000 8000 7000 6000 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 How often are Americans replacing athletic shoes? Source: Arris Composites 4% 13% 23% 11% 13% 7% 29% Every 3 months Every 6 months Every year Every 1.5 years Every 2 years Every 3+ years Whenever holes form Percent who reported the COVID-19 pandemic resulted in an increa on fraud, crime and overall risk on their company Source: McKinsey & Co. I will be buying more high-quality items that can last longer Strongly agree Agree Disagree Strongly disagree I will be repairing fashing items more rather than buying new ones I will be throwing out fashing items less often 7% 7% 50% 35% 8% 11% 60% 25% 4% 58% 29% 6% Overall Workplace violence Organized retail crime Shoplifting Employee theft 48.6% 20.8% 33.3% 34.7% 33.3% 33.3% 69.4 Tot 27.8% 61.1 22.2% 56.9 16.7% 50.0 11.1% 44.4 Durability Matters The pandemic has driven a do less with more approach, argue analysts at McKinsey & Co, as consumers plan to purchase more durable fashion items and are open to keeping items for longer. Nearly three-quarters of consumers surveyed said they plan to buy more high-quality items that last longer, while 71 percent claim they will be throwing out fashion items less often. InsideOutdoor | SUMMER 2022 9
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