InsideOutdoor | SUMMER 2022 11 Elevate Outdoor Announces New Global Sales Structure Elevate Outdoor Collective has announced a shift in its global sales team structure with a focus on amplifying independent brand growth. The change, which went into effect in June 2022, will move the current sales structure from a fragmented, regional one to a single team in each region supporting all 12 EOC brands, which include K2 Ski, K2 Snowboarding, Völkl, Marker, Dalbello, Line, Ride, BCA, Tubb Snowshoes, Atlas Snowshoes, Madshus and K2 Skates brands The structure will shift to a category offense in each region and align globally to strengthen go-to-market capabilities and service provided to key partners, said the company. In practice, this means that each of the global regions will have a single commercial sales leader with category leads supporting them over the ski, snowboard and outdoor brands. These regional leaders will report directly to the CEO along with becoming part of the senior leadership team. For the U.S. business, Greg Grip steps up into the new role of vice president of U.S. sales across all Elevate Outdoor Collective brands. Grip will be working directly with the Global HQ teams to scale the opportunity in the United States. Dominic McKenna moves into a similar role as Canada GM over all brands. He will continue to work in parallel with the U.S. business strategically and drive success across all brands as momentum and execution capabilities build. Sea to Summit has partnered with Greenville, S.C.-based Outdoor Sports Marketing (OSM) to manage and expand brand sales across the Southeastern United States. Effective immediately, OSM will represent Sea to Summit across all Southeastern sales channels providing sales management and retail support by fostering relationships for the brand among key outdoor retailers and their staff. OSM brings a team of 10 outdoor sales veterans covering a vast territory from Florida to Delaware and west to Missouri. “We view this as a significant moment to share Sea to Summit’s roots as an authentic Australian adventure brand while bringing their best-in-class products to our trusted retail network,” said Nolan Davis, OSM co-owner. Sea to Summit Partners with OSM in Southeast
RkJQdWJsaXNoZXIy NTg4Njc=