IO_Summer_21

8 Inside Outdoor | SUMMER 2021 The National Recreation and Park Association wanted to find out how visitors to local park properties prefer to recreate, and the results of its survey offered some good news for watersports brands. As it turns out, activities involving water, such as swimming or visiting a beach or lake, consistently ranked at the top of the list of chosen activities across all age groups, even sometimes edging out seemingly more-popular activities such as picnicking, walking/hiking and camping. Water-oriented activities were particularly popular among younger cohorts, showed the findings. Local Watering Holes Retailers Seek Brand NewBrands According to a survey of specialty retailers by Envoy B2B, nearly three-quarters of retailers are looking to make brand new brand partnerships in 2021. And the number one way retailers expect to find new brands is through the return of in-person trade shows. A similar three-quarter of retailers said they were left unsatisfied by virtual shows and sell-in events. Ways Retailers are Hoping to Find New Brands This Year By getting back to physical trade shows 60% Through searching online at shops like mine 33% Other retailers recommend them to me 30% The #1 Criteria a Brand Needs to Be Carried in My Store Easy access to purchase replenishment as I need it 42% Flexible purchasing options and terms 29% Attend physical trade shows I also attend so I can see and touch their products 16% Source: B2B Envoy sur vey Why Newbies Run A recent survey of nearly 4,000 runners found that 29% said they picked up the activity during the pandemic. And these new runners expressed some novelty when it comes to motivation. Specifically, new runners are running for their health, all while being less likely to choose any of the other options as a primary source of motivation when compared to pre-pandemic runners. Newbie runners are 34% less likely to run for competition or achievement and 31% less likely to run for social interaction, showed the RunRepeat survey. DATA POINTS NUMBERS WORTH NOTING 28% Percent of U.S. retail transactions that were cash-based in 2020, down from 51% in 2010, according to McKinsey & Co. Credit card usage during that time is holding steady, suggesting an accelerating pace of adoption of tech- enabled payment options, digital wallets and buy-now-pay- later options, particularly among younger cohorts. Overall GenZ Millennials GenX Boomers Going to beach/lake 39% 33% 44% 39% 42% Going to the park 39% 41% 39% 42% 39% Attending picnics/BBQs 37% 28% 35% 38% 43% Swimming 35% 45% 41% 40% 26% Hiking/biking/walking on trails 33% 34% 30% 39% 34% Camping 25% 29% 34% 28% 16% Attending concerts/festivals 23% 23% 24% 25% 22% Playing sports 20% 23% 33% 22% 6% Attending sporting event 19% 19% 19% 23% 17% Source: National Recreation and Park Association Millenials nt Camping GenX Baby Boomers Sil nt/Mature 17% 25% 5% 12% 41% 17% 18% % $25,000 to $49,999 $50,000 to $74,999 $75,000 to $99,999 $100,000+ 5% 6% 6% 0% 3% Comparing Monthly Demand for Camping Gear 2019 - Mar 2021 Source: Pattern Data Science SMB vs Enterprise Foot Traffic Percent Change, January 1, 2021 Running Motivation: New-pandemic vs. Pre-pandemic Runners Source: RunRepeat Competition or achievement Social interaction Mental or emotional health Physical health Confidence and self-esteem 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 34.73% 16.90% 61.66% 72.78% 32.49% 31.52% Pre-pandemic runners 2019 2020 2021 New-pandemic runners 18,000,000 on Amazon U.S. marketplace 16,000,000 14,000,000 12,000,000 10,000,000 8,000,000 6,000,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 22.83% 11.59% 64.00% 54.52% Which of the following outdoor activities, if any, are you and/or your family most looking forward to enjoying safely this spring and summer?