IO_Summer_21

Zerofit - The World’s Warmest Baselayer ® ZEROFIT KEY PRODUCTS The Zerofit Heatrub Ultimate Baselayer ($90) has been independently tested and proven to be five times warmer than leading competitors. The Boken Institute in Osaka, Japan, tested the heat retention of the Zerofit Ultimate and gave it a rating of 0.78: a standard baselayer would have a rating of 0.1- 0.14, while a sweater would have a rating of 0.3. Technologically enhanced fibers inside the garment are activated through movement, gently brushing against the skin to generate heat instantly. Unlike most other baselayers, the Ultimate does not work based on ‘compression for heat’ – so not only does it provide greater warmth for individuals, they also don’t feel restricted by an inability to move freely. One consistent criticism of some rival baselayers is that they are o•en too tight – this simply is not an issue with the Ultimate. The Heatrub Ultimate Leggings ($90) perform in the same way as the top and are popular addition for many consumers who want to be warm from head to toe. In addition to those game- changing products, Zerofit has also engineered the Heatrub Move Baselayer ($76) which has also been independently tested and proven to be twice as warm as its closest competitor. It features a 45% polypropylene construction on the inside of the baselayer as well as a hollow polyester shell that work in tandem to regulate body temperature, so as athletes work harder for longer, they don’t overheat in the conditions. The construction removes sweat from the skin and the hollow polyester design and ‘LABO’ fabric ensures it evaporates off the surface of the garment quickly, so the unpleasant experience of cold sweat on the body lingering a•er exercise has ended never materialises. The Move has been engineered to perform at its best with athletes training and competing in sports and activities including running, cycling, baseball, boxing, rugby, football, ice hockey and horse racing. To complement this baselayer, Zerofit also manufacture a Heatrub Performance Move Hoodie ($80), using the same fabric – the perfect outer layer to wear over the base. TRIED AND TESTED Unlike many brands, Zerofit does not pay athletes, celebrities or influencers for endorsements. That said, organic online praise and brand building is a big part of the strategy, and Zerofit has benefited both here in North America and in Europe, where they are also now open for business. One such athlete who has been overwhelmed by the quality of the product is Seattle Seahawks kicker Jason Myers, a keen golfer who enjoys Zerofit both on the course and on the training field. In the UK, Zerofit has made quite the impression with many high-profile sports TV anchors and presenters, who have all worn the product on air throughout the winter months, including England’s 2003 World Cup Winning rugby player and BT presenter Ben Kay, the former Arsenal FC and England defender turned BT Sport lead football analyst Lee Dixon, as well as Sky Sports anchors Michelle Owen and Chris Kamara. Realising an opportunity to push Zerofit into the walking, hiking and photography communities, Getty Images iconic shutterbug Ross Kinnaird (pictured with camera) agreed to test the products. But a•er 40 years covering four Olympic Games, five football World Cups and more golf championships than he can remember, you might expect it to be a hard sell to a grizzled veteran of the outdoors. The feedback? Everything Zerofit could have hoped for. ‘You have to be spending a good bit of time in pretty much one location, and just by standing still, you will feel the cold. And that’s when the Zerofit comes into its own – because you just don’t get cold wearing it, it’s brilliant stuff, incredible. The clothing really is worth its weight in gold when you’re in a biting wind – if it’s frosty cold, but not much wind, you can put up with it to some extent – but if the wind blows, and it’s only three or four degrees without the wind chill factor, you need to be prepared. That’s when the Ultimate really came into its own,’ he adds. Contact Zerofit North America Distributor Douglas Zirbel at info@ zerofitusa.com for more details on the brand set to warm up the outdoors this Fall and Holiday season, and if you would like more information on having an account with Zerofit. (Ross Kinnaird pictured above)