IO_Summer_21

ZEROFIT - THE WORLD’S WARMEST BASELAYER ® Zerofit Performance Apparel Brand Ready to Get Hot in the US The world’s most technical range of unisex baselayers is now available in the US thanks to a new distribution agreement with Zerofit North America LLC – currently, the product is available at www.zerofitusa. com and a number of golf trade accounts, however Zerofit is actively looking for Outdoor trade accounts to come on board as the brand continues to grow in North America. BRAND VISION The Zerofit brand was born in Japan in 2005. The brainchild of founder Mr Koji Higashi, the entrepreneur and keen amateur golfer found himself being cold while out on the course, so he created the Zerofit ‘Smart Warriors’ baselayers to combat this. A steely and decorated amateur boxer, the range was quickly extended to accommodate sweat management while training for higher intensity sports. Slowly, but surely, the Zerofit brand was gathering pace and putting down roots in the founder’s homeland, and the country’s obsession with running meant products were then developed for athletes who competed all year long too, including the Weave Collection of spring and summer baselayers. However, Mr Higashi and his Innovation Team wanted to create baselayers in a range of colors that were perfect for a wide range of outdoor activities – walking, hiking, camping, spectator sports, skiing, snowboarding, hunting, fishing, sailing, bird watching, gardening or photography – people taking part in these activities all benefit from Zerofit baselayers, and two in particular. Pioneering baselayer brand Zerofit has now arrived in North America ahead of Fall/Holiday 2021 with an extensive collection of products for everyone who loves being active in the great American outdoors, regardless of how cold it gets.