IO_Summer20

Inside Outdoor | SUMMER 2020 4 START ‘EM UP 24 Big E-Commerce Opportunities to Small Retailers 24 Online Marketplace Showcases Outdoor Start-ups 25 These Shoes Are Meant to Fall Apart BRAND WATCH 26 Epic Trails Goes Off the Beaten Path Media project highlights top hiking destinations By Gerald Baldino 27 KEEN Makes it Safer In-Store 28 Lifelong Friends Turn Sports Optics Brand into Booming PPE Business By Lynette Carrington 29 Toad&Co Gets Circular 29 Bolle Launches Contactless Experience IN-SEASON 30 S/S 2021 Product Market Showcase Show or now show, new product is highly likely to be in-demand come S/S 2021. 6 Editor’s Letter 8 Data Points 10 Rep News & Notes 46 Ad index TECH SAVVY 12 A Clean Start Technologies to reinvigorate in-store traffic By Martin Vilaboy THE ADVOCATES 14 The Outdoor Industry’s Geography Gap Diversity efforts can consider ‘where’ as much as ‘how’ By Martin Vilaboy BUYER’S SIDE 18 Shifting Gears Faced with bicycle shortages, consumers are reaching for recumbent trikes By Gerald Baldino C O N T E N T S SUMMER 2020 INSIDE OUTDOOR MAGAZINE