InsideOutdoor | SPRING 2022 24 Stockholm-based TrusTrace has introduced a low-barrier SaaS solution for the product traceability and supply chain transparency efforts of fashion and retail brands. The company describes its TrusTrace Certified Material Compliance as “a one-stop solution that enables near real-time traceability at the material level.” The solution covers a spectrum of requirements for material compliance including documenting the percent of certified vs. non-certified material content and supporting different chain of custody models, covering single as well as multi-component products. TrusTrace Certified Material Compliance “gives brands granular visibility into product sustainability metrics, ensuring compliance with standards and regulations and enabling streamlined decision-making and tighter integration with suppliers worldwide,” said company executives. “The solution directly addresses emerging industry methodologies and pending government regulations that will require brands to base sustainability claims on verifiable and precise data.” Global sports brand adidas is one of the first large companies to adopt TrusTrace Certified Material Compliance, after providing early input on its development. Adidas’ work with Trus- Trace focused on the solution integrating seamlessly with enterprise systems such as PLM and purchase order and supplier management systems to minimize the need for manual intervention. Being able to track materials in a standardized, digital and scalable way helps adidas to create more transparency on its sustainability goals, said the company, which includes moving to 100 percent recycled polyester by 2024 and having nine out of 10 of its articles featuring a sustainable technology, material, design or manufacturing method by 2025. “As part of its commitment to sustainability, adidas has worked with TrusTrace to gain more visibility into our complete supply chain down to the materials level,” said Katja Schreiber, senior vice president of sustainability at adidas. “The information gleaned from TrusTrace Certified Material Compliance will help us to create even more transparency of our sustainability efforts.” “In the midst of global greenwashing and challenges with unsubstantiated claims, brands and regulators are moving quickly to instill confidence among consumers that products are, indeed, as sustainable as they claim to be. Brands that want to establish near real-time traceability at the lot level by mapping the movement of raw materials to finished goods – and automatically calculate the sustainability metrics of those goods – now have a proven solution in TrusTrace Certified Material Compliance,” said Shameek Ghosh, CEO of TrusTrace. By linking all purchase orders to production steps, certificates, supplier declarations and quality reports on the TrusTrace platform, TrusTrace Certified Material Compliance helps brands manage risk and compliance and allows them to prove sustainability claims with confidence, said Ghosh. Near real-time traceability allows brands to capture data from supply chain transactions as products and materials move through the value chain, meaning that finished goods have traceability information already associated with them when they arrive at market, allowing brands to easily tell the story of their products’ origins and material integrity to consumers, retailers and regulators. The solution also can help identify material waste in the supply chain by intelligently calculating discrepancies between inputs and outputs, said TrusTrace, thereby supporting greater efficiencies in production while keeping waste out of landfills or otherwise harming sustainability efforts. Aimed at offering a personalized fitting experience, workwear and apparel brand Dickies has seen a whopping 94 percent increase in conversions since implementing 3DLOOK’s size and fit recommendations on Alibaba Group’s Tmall global platform in China, while also driving up satisfaction rates and Net Promoter Score (NPS), said California-based 3DLOOK. Dickies rolled the solution out in May 2021. Tmall’s active consumers tend to be digitally savvy Gen Z shoppers, said 3DLOOK, suggesting a need for a unique, engaging customer experience. According to market research conducted by consulting firm Bain for Dickies, 87 percent of all surveyed customers report the tool has improved the shopping experience and would like to see the size and fit recommendations added to more products. The study Brand Watch Adidas Strengthens Traceability with TrusTrace Dickies Doubles Conversions with AI-based Virtual Fitting Solution
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