Inside Outdoor Magazine

ity (52 percent) of camping households included children in the household, up from 35 percent of camping households in 2012. And when campers were asked to name their top considerations when selecting a campground, 26 percent said it needed to be “kid-friendly,” up from around 20 percent the previous three years. The “kid-friendly” distinction was most important among Hispanic/Latino campers, chosen by 28 percent. Although a growing trend among all campers, we also see higher rates of camping with multiple generations among young and ethnically diverse campers. Here again, Hispanic/Latino campers show the highest rate, with three-quarters of camping households within this cohort reporting to have mul- tiple generations around the campfire. KOA likewise notes the popularity of multi-generation camping among younger campers. Millennials, suggest the findings, are significantly more likely to include their parents on their trips and in trip planning, with more than one-fourth of Millennial campers saying they camp with their parents. This “parental inclusion” is most prominent among single Millennials, with 42 percent of that group camp- ing with their parents. Millennial couples without children are the least likely to include parents in their trips (just 18 percent), but that number rebounds to 27 percent for Millennial couples with children. “This all suggests that single Mil- lennials may be ‘tagging along’ with their parents on camping trips – and that Millennials who have children are including their children’s grandparents (that is, their parents) in camping trips,” said the study. From the “who” to the “where,” new and younger campers also may Source: KOA; Cairn Consulting Group New campers in 2017 New campers in 2016 New campers in 2015 White/Caucasian African American/Black A ian/Pacific Islander All other Hispanic/Latino 2015 2016 2017 51% 14% 17% 17% 61% 12% 13% 14% 60% 18% 11% 10% 1% 1% Campers who Camp with Multiple Generations Source: KOA; Cairn Consulting Group Hispanic/Latino African American/Black Asian/Pacific Islander White/Caucasion 75% 74% 75% 67% 68% 68% 63% 62% 60% 53% 55% 58% Primary Accommodations of Campers Source: KOA; Cairn Consulting Group Other Cabins RVs Tents 54% 23% 54% 21% 59% 22% 60% 22% 61% 24% 53% 19% 20% 4% 2012 2014 2015 2016 2017 New campers in 2017 4% 1% 1% 1% 3% 21% 18% 17% 14% 25% SPRING 2018 | Inside Outdoor 29