Inside Outdoor Magazine

intelligent alpine ski concept, the com- pany is the closest to actually releas- ing one and so it’s something to keep on your radar. The big question right now is how consumers will react once smart alpine skis hit the market. It’s hard to see connected skis becom- ing the new norm and impacting traditional ski sales, at least in the near term, but smart skis are bound to be a hit for competitive athletes and tech-driven consumers seeking high-end products. Another company to keep an eye on is Original+, which is now offer- ing a unique ski-building platform for customers that is supported by artifi- cial intelligence (AI). The proprietary Original+ platform asks customers to input biometric data such as age, height, weight, gender and boot size as well as information about skiing style and location. Customers, in other words, can select up to three geographic regions where they ski the most. Original+ takes this information and uses it to craft skis that correlate to each customer’s specific body type and environment. Placement of sensors on Elan smart ski Coghlan’s Cooksets cl_insideOutdoor2018-4_flat.indd 1 27/04/2018 1:04:34 PM Inside Outdoor | SPRING 2018 16