Inside Outdoor Magazine

Tecnica Outdoor has added several sales reps across all regions, largely to support the growth of its fully cus- tomizable Forge hiking boot collection, which was introduced to outdoor spe- cialty retailers in February. “The initial response from some of the best U.S. specialty retailers affirms Forges’ out-of-the-box fit and the ease of the in-store customization process,” commented Sam Cook, president of Tecnica Outdoor. “Since our initial deliv- eries in late February, we have already received re-orders from more than half of our authorized retailers. This expan- sion of the Tecnica Outdoor sales team will increase our ability to effectively service Forge’s momentum.” The new reps and their respective territories, include: • Pacific Northwest: Paul Dukich, Tokul Creek Marketing Agency (WA, OR, AK, ID, MT) • Intermountain: Conor Brown, Wasatch Back Sales (UT, WY) • Eastern Great Lakes: Rob Jones, Ac- tion Sports Agency (MI, IN, OH) These team members join the exist- ing Tecnica Outdoor team consisting of: • Northeast: Dana Greenwood, Read & Run Inc. (VT, NH, ME, RI, CT, NY/ upper ADK) • Mid-Atlantic: Marc Sandford (NY, NJ, PA, DE, MD) • Southeast: Alex Stratmann, Deck- er & Associates (DC, KY, WVA, VA, NC, SC, GA, FL, TN, AL, MS, LA, AR) • Rocky Mountains: Jeff Sale, Boda- cious Sales (CO, S.E. WY, NM) • Western: Dom Schwarz & Fred Riley, Blue Sky Group (CA, NV, AZ) CHAOS Adds Team in Mid-Atlantic Chaos Headwear has added Erik and Patti Weber to its national sales team, responsible for the Mid-Atlantic account and expanding the territory into New York, New Jersey, Pennsyl- vania, Maryland, Delaware, Washing- ton, D.C., and Northern Virginia. With his dad Otto being one of Klaus Obermeyer’s first reps for Obermeyer, Erik was born into the ski industry. He began work- ing with his father in 1993, before taking over the territory in 1999. Erik has repped Obermeyer ever since, along with Stockli skis and Zanier gloves. Patti has been a rep for Snow Angel, Lole and currently EleVen by Venus Williams. Erik is also currently serving on the EWS- RA board. Patti has worked in retail for more than 20 years and began working with Erik in 1999. Tecnica Expands Sales Force www.insideoutdoor.com R E P M O V E S A N D N E W S www.insideoutdoor.com Three Questions with … Answers provided by: Benjamin Oberman, Founder & CEO IO: What is one thing outdoor retailers/vendors should know about your company/brand? Film Festival Flix is engaging the outdoor community, inspiring their passion and connecting them with the ideal gear to fuel their adventures through films and our select festival channels. IO: What do you consider your primary differentiation point from your nearest competitor(s)? Film Festival Flix believes in leveraging media, community and technology to provide win-win solutions for the outdoor community. These solutions help brands, retailers, content creators, ambassadors, advocacy organizations and outdoor enthusiasts.  IO: What is one challenge or issue faced by your wholesale customers that your company addresses, and how do you do it? As online shopping becomes more mainstream, retailers are challenged to attract customers to their stores. We provide an exhibitor subscription series whereby they can host turnkey screening events to attract customers and engage their community.  Brands spend significant marketing dollars to create films with their ambassadors but hope that consumers will keep that in mind the next time they shop. We are rolling out a direct purchase option putting this branded content side by side with featured products and the brand’s initiatives.  Filmmakers and athletes work extremely hard to create meaningful content but lack easy access to audiences beyond their own reach, or that of their sponsoring brands. We’re connecting that content with greater audiences through our festival and distribution channels to increase viewership, revenue and a sustainable audience for future content.  SPRING 2018 | Inside Outdoor 13