Inside Outdoor Magazine

DATA POINTS Bike Sales Shift Gears In 2014, road was a larger bike category than mountain, but since then the gap has flipped as sales of the latter have grown over the last three years, while sports performance road bikes have slowed, show NPD figures 2017 Sales YoY Change Mountain Bikes $577.5M 3% Road Bikes $412.8M -12% Source: The NPD Group Source: SIA Social Boomers All your social media marketing doesn’t need to be hip and trending. Outside of maybe Snapchat, all the major platforms cater to users of all ages, including Boomers, show Global Webindex surveys. Source: Global Webindex Where Do You Stand with Your Omni-channel Efforts? Omnichannel Capabilities that Retallers Worldwide Currently Have vs. Plan to Implement, by Timeframe, Sep 2017 Customer Service Technolog In-store real-time order status visibility Product locator app Videoconferencing - customer uses to shop from home with associate in store Customer self-checkout through app Virtual closet 8% 5% 3% 3% 11 8% Implemented and working well Implemente Currently have Plan to Implement within 6 months Plan to Implement withn 12 moths Plan to implement later than 12 months No plans to implements Cross-channel returns or exchanges 38% 14% 10% 5% 33% Personalized customer communications 37% 16% 19% 14% 14% Unified customer account and order history across channels 33% 12% 24% 14% 17% Making in-store inventory visible online 28% 16% 14% 12% 30% In-store digital receipts 27% 10% 17% 12% 34% ‘Click & Collect’ or similar 26% 14% 19% 9% 33% Inventory as fully available to all channel from one location 26% 14% 21% 14% 26% Delivering a seamless and consistent customer experience across all sales channels 25% 30% 23% 11% 11% Marketing strategies which are geared toward customer converting on any channel 22% 24% 24% 18% 11% Cross-channel loyalty rewards program 17% 17% 20% 15% 32% Ship to anywhere (e.g. pickup lockers) 12% 14% 19% 9% 47% Source: Brightpearl; Multichannel Merchant 1 1 2 3 4 5 2 3 4 5 Inside Outdoor | SPRING 2018 10