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Despite the challenges of keeping up with COVID-19 guidelines and recommen- dations, diversity and inclusion remain a top priority within retailers’ training initiatives, according to the same survey from Multimedia Plus. Diversity and Inclusion Remain Retailer Priority s Believe COVID Is More Than a Transient Concern rities when deciding where to shop in-store Will COVID Be An Issue? ndents for whom this criterion is the most important l Systems Research, August survey Millennial Shopping by Channel, 2019 Source: CivicScience, June 2019; Excluding grocery and pharmacy cKinsey & Co.; June 2020 6-12 months 12-18 months 18-24 months >24 months Pandemics will always be issue 28% 38% 12% 6% 6% sanitization and barriers l distancing purchasing regulations ealth checks 31% 25% 15% 11% 10% 9% n for trying a new brand in the past 3 months ndents selecting reason in top 3 McKinsey & Co. ce ganic gience riven Products are in stock Is available where I’m shopping Cleaner/has better hygiene measures To support local businesses Company treats its employees well Better prices/promotions Better value Better shipping/delivery cost Larger package sizes Better quality Is natural/organic 48% 34% 30% 25% 15% 11% 16% 8% 13% 11% 6% Young millennials (25-29) All or almost all online Majority in-store Half online and half in-store Older millennials (30-34) 27% 23% 50% 29% 24% 47% How often have you revised operational procedures since reopening? Source: Multimedia Plus COVID Impact Survey Once Two times Three times More than three times Have not revised 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% What are your (2) highest priority training initiatives for 2021? Source: Multimedia Plus COVID Impact Survey Product knowledge Safety Diversity & Inclusion New systems training New operations training Leadership development 0% 10% 20% 30% 40% 50% 60% 70% 80% Transient Concern hop in-store t important Millennial Shopping by Channel, 2019 Source: CivicScience, June 2019; Excluding grocery and pharmacy >24 months Pandemics will always be issue 6% 6% d in the past 3 months ures l 48% 34% 30% 25% 15% 11% 16% 8% 13% 11% 6% Young millennials (25-29) All or almost all online Majority in-store Half online and half in-store Older millennials (30-34) 27% 23% 50% 29% 24% 47% How often have you revised operational procedures since reopening? Source: Multimedia Plus COVID Impact Survey Once Two times Three times More than three times Have not revised 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% What are your (2) highest priority training initiatives for 2021? Source: Multimedia Plus COVID Impact Survey Product knowledge Safety Diversity & Inclusion New systems training New operations training Leadership development 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Inside Outdoor | FALL 2020 8 Socially Distant Snowsports SIA surveys performed in August suggest snowsports enthusiasts are eager and optimistic about their participati this winter, but social distancing still may be central to plans. Net positive change in participation is expected among all categories, but activities that generally are away from the crowds of resort lifts and slopes are generating the most short-term enthusiasm. Net Expected Change in Participation in 2020 Cross-country skiing +65% Snowshoeing +57% Backcountry – AT +57% Fat tire bicycling +48% Uphill Skiing +48% Snowmobiling +46% Resort Skiing +30% Resort telemark +22% Resort snowboarding +22% Source: SIA,August 2020 Change is the NewNormal If you feel like it’s been a challenge to keep up with shifting COVID-19 guidelines and recommendations, you are not alone. According to a September survey of more than 100 senior executives in the retail and h sp tality i dustries by training and communications technology company Multimedia Plus, more than three- quarters of respondents said they have revised opera- tional procedures three or more times since reopening. DATA POINTS NUMBERS WORTH NOTING 74 Percent of run specialty retailers surveyed in June who did not anticipate store sales to return to 2019 levels until at least the second or third quarter of 2021