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Naughty Fruit Dehydrated Snacks Founded in 2017 by Juan Morales, Naughty Fruit products are inspired by his Mexican family heri- tage. In Mexico, fruits are considered naked without the tasty zing of lemon or lime, chili, and salt, said Morales. Using natural dehydration techniques that preserve the nutritional qualities of fresh fruit, Naughty Fruit brings this tradition to the outdoor market. Made in the Teton Valley of Idaho, Naughty Fruit supports local farmers in Idaho and Mexico and is committed to the economic stability and environmental integrity of its fruit vendors and the communities they impact. The Naughty Fruit collection includes pineapple, mango, strawberry banana, pear, apple and fruit medley.   Rackle Planet Healthy Footwear Each year, 300 million pairs of shoes are thrown out in America. Rackle is addressing this problem by building a shoe that is designed to biodegrade faster than other contemporary shoes on the market. Every millimeter of these shoes has been painstakingly engineered to deliver not just a lightweight super comfortable shoe focused on foot health, but also a sustainable shoe, said Rackle founder Joe Napurano. That includes uppers made of a specially designed hemp weave, and lining and lacing made with cot- ton and recycled PET. One of the biggest challenges Rackle faced was how to solve the eco-unfriendly pro- cess that is typical when making foam outsoles. Rackle rethought the process and ended with a foam material called EcoPure that is designed to start the material biodegradation process only after reacting with microbes found in landfills. The technology comes from medical industry sci- ence that creates dissolving sutures. The result: shoe bottoms that biodegrade 30 to 50 times faster than untreated bottom materials, said the company. MXXY Outdoor Adjustable Hydration The MXXY Hydration Pack is a hydration system that carries both electrolytes/energy drink and water and lets the user seamless “dial in” the perfect balance of the two liquids depending on performance needs or person- al taste. This two-reservoir system snaps together, while a proprietary Dilution Dial adjust the ratio of electrolyte/ water mix delivered to a single drinking tube. MXXY’s unique, “gunk-free” pinch valve delivers five distinct dilution settings: 0% (meaning only water), 25% (slight electrolytes), 50% (half electrolytes and half water), 75% (intense electrolytes) and 100% (purely electrolyte). The reversible bladders are BPA and PVC free and dish- washer safe for easy cleaning. Krimson Klover Women’s Activewear A Colorado-based lifestyle apparel brand, Krimson Klover is known for its high-quality women’s active lifestyle clothing. The company is committed to sup- porting women in business and prioritizing environmental sus- tainability. As a midsize boutique snow and active brand, Krim- son Klover, with the leadership of founder and CEO Rhonda Swenson, has remained nimble and responsive during this unprecedented time in modern history. Krimson Klover was able to keep 100 percent of its staff during the COVID-19 quarantine crisis, while mitigating inventory, projected production and fulfilling uncertain retail orders for fall 2020. Among 2020 Winter styles, the new Peace Love Ski set is a projected top seller. Retro never looked so good or skied so fast than with these throw-back colors of orange, yellow, navy, aqua and red. The tights can go running, hiking or Ashtanga yoga and be a go-to silky warm base layer for ski wear.  Inside Outdoor | FALL 2020 42