IO_Fall20_4

ADVERTISEMENT Persistant Odors in Textiles are a Global Problem. Built-in Odor Prevention is Key. Intellifresh Built-In Odor Prevention Benefits 3 Key Insights Why Built-In Odor Prevention is the solution Contact Information Karel Williams Email karel.l.williams@dupont.com intellifresh.dupont.com Items I Use Frequently (socks & innerwear) Items I Use a Lot Of ( towels, bedding) More Expensive Items (specialty denim, furnishing fabrics) Survey demographics: 5,040 consumers, ages 18-70, in six countries. Japan; 1,014; China; 1,010; USA; 1,007; India; 1,001; Gernany; 508; France; 500. Consumers are willing to spend 1.3X the cost of an untreated item for Intellifresh 1.3x 74 % of people say they would pay more for Intellifresh-treated clothing 77 % of people say they would pay more for Intellifresh-treated home fabrics Durable protection wash after wash for up to 50 washes Works at the core of fabrics to block odors Prevents, absorbs and blocks smells before they start on fabrics. Designed with the environment in mind Certified by bluesign® and OEKO-TEX® for sustainable manufacturing and skin safety. Intellifresh benefits Next level durability With fewer required washes, fabrics and apparel stay in great shape and look as good as the day you made them. “ I have to wash my son's baseball uniform every time he wears it because it smells. It's so frustrating!" — US Consumer Odors in textiles are a global problem. Prevention is key. Proprietary global consumer research conducted by DuPont confirms consumers' need and desire for built-in odor protection features in the apparel and home fabrics they use everyday. Intellifresh odor prevention feature outsmarts odors before they start. 49 % of people say they their current odor removal solutio s re NOT working Source: Online survey conducted by Anerca International of 5,040 consumers, ages 18 to 70 in 2018 and 2019 in US., China, Japan, India, Germany and France. Form # 305-ST 04.20.20 Con umers are willing to spend 1.3X the cost of an untreated item for Intellifresh 1.3x 74 % of people say they would pay more for Intellif sh-treated clothing 7 % of people say they would pay more for Intellifresh-treated home fabrics Durable pro ection wash after wash f r up to 50 washes Works at the c re of fabrics t bl ck odors Prevents, absorbs and blocks smells before hey start on fabrics. Designed with the environme t in mind Certified by bluesign® and O KO-TEX® for sustainable manufacturing a d skin safety. Int llifresh benefits Next level durability With f wer required washes, f brics and app rel stay in great shape and look as good as the day you made them. “ I have to wash my son's baseball uniform every time he wears it because it smell . It's so f ustrating!" — US Consumer Odors in textiles are a global problem. Prevention is key. Proprietary global consumer research conducted by DuPont confirms consumers' nee and d sire for built-in odor protection features in the pp rel and home fabrics they us ever day. Intellifresh odor preve tion feature outsmarts odors b for they start. 49 % of people say they their current odor removal solutions are NOT working Source: Onlin survey on ucted by A erca International of 5,040 con umers, ages 18 to 70 in 2018 and 2019 in US., China, Japan, India, Germany d France. Form # 3 5-ST 04.20.20 Consumers are willing to spend 1.3X the cost of an untreated item for Intellifresh 1.3x 74 % of people say they w uld pay more for Intellifresh-treated clothing 77 % of people say they would pay more for Intellifresh-treated home fabrics Durable protection wash after wash for up to 50 washes Works at the core of fabrics to block dors Prevents, absorbs and blocks smells before they start on fabrics. Designed with the e viron ent in mind Certified by bluesign® and OEKO-TEX® for sustainable manufacturing and skin safety. Intellifresh benefits Next level durability With fewer required washes, fabrics and apparel stay in great shape and look as good as the day you made them. “ I have to wash m son's baseball uniform every time he wears it because it smells. It's so frustrating!" — US Consumer Odors in textiles are a global problem. Prevention is key. Proprietary global consumer research conducted by DuPont confirms consumers' need and desire for built-in odor protection features in the apparel and home fabrics they use everyday. Intellifresh odor prevention feature outsmarts odors before they start. 49 % of peopl say they their current odor removal solutions are NOT working Source: Online survey conducted by Anerca International of 5,040 consumers, ages 18 to 70 in 2018 and 2019 in US., China, Japan, India, Germany and France. Form # 305-ST 04.20.20 Consumers are willing to pay 1.3X more for Intellifresh built-in odor prevention feature. 74% of people would say they would pay more for Intellifresh-treated clothing. 77% of people would say they would pay more for Intellifresh-treated home fabrics. 1.3X Millennials and parents with children at home are especially interested intextiles treated with Intellifresh. 75% of consumers are very interested in odor protection features f r the textil products t use freque tly, own a lot of, or are more expensive. Live it Up. Intellifresh frees the clothes we wear and the fabrics that touch our lives from unpleasant odors, so your customers can focus on making the most of their everyday. Odor resistance is already the #1 most sought after performance feature in performance fabrics - and consumers are Very Interested in andWilling to Pay More willing to pay more for odor control features in both apparel and home fabrics. Current odor- fighting solutions aren’t up to the task 60% of consumers think current odor-eliminating solutions are not effective 1 Removing odors is a primary reason for laundry time-spend Removing odors is the 2 nd most common reason US consumers do laundry 2 Preference for cold-water washing weakens the fight against odors <10% of consumers wash fabrics in hot water , and most believe hot water is most effective for odor elimination 3 90 % The vicious cycle of odors Current methods do not address the root cause of smells of consumers believe body odor or mildew odors are a “problem in their household” Wear Odors created from useandexposure toenvironment Wait Bacteriaandodors “incubate”on fabricsbetweenuse andw shi g Wash Laundering removes someodors,but manyodor-causing bacteria remain Repeat Evenaftermultiple washes, some smells remainandworsen withnewwears 89% 71% 71% 49% consumers say their current odor removal solutions are NOTWORKING Global consumer research of over 5,000 consumers ages 18-70 who purchase apparel or home textiles conducted by DuPont® in 2018-19 confirms consumers’ need and desire for prevention features in the apparel and home textiles they use everyday. Works at the core of fabrics to block odors. Prevents, absorbs and blocks smells before they start on the fabric. Next level durability. With fewer required washes, fabrics and apparel stay in great shape and look as good as the day you made them. Designed with the environment inmind. Certified by bluesign® and OEKO-TEX® foe sustainable manufacturing and skin safety. Why are odors in fabrics such a problem? Have you ever noticed that musty dank smell that invades your bath towel or favorite pair of yoga pants nomatter howmany times youwash them. That persistent odor is a result of invisible bacteria and sweat that interact on fabric surfaces during normal wear and use.Unfortunately, there’s not much you can do to avoid build-up of odor-causing bacteria on untreated fabrics like workout clothes, bedding, towels, or casual apparel. Laundering alone is not enough to remove stinky odors from fabrics because of t e dependancy on cooler wash t mperatures. It’s a global problem and consumers are looking for abetter solution to protect their investment. ™Trademark of DuPont or an affiliated company of DuPont