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Inside Outdoor | FALL 2020 10 CBDUse Cases According to research from Integer Group, CBD has entered the consciousness of U.S. consumers, with about a quarter of U.S. adults having purchased a CBD product in the first half of 2019 and another 17% planning to pur- chase by the end of 2019. Pain relief is the top use case among all respondent, though it is particularly prevalent among older consumers. Among those 25 to 44 years old, reducing anxiety is the top use case. Mobile Sales Friction It’s highly likely that most people will continue to use shopping behaviors picked up during the CO- VID-19 outbreak. In the case of mobile shopping, that means retailers have some work to do to ensure satisfactory experiences. According to a YouGov/ Facebook survey of 2019 holiday shoppers, more than 80 percent of global consumers experienced some problems when shopping on their mobile de- vices. The top complaint was apps or websites that took too long to load. Fishing for NewAnglers Aspirations of starting a “new hobby” was the top reason newcomers tried fishing in 2019, according to Outdoor Foundation research, but finding a relative or friend (or perhaps a friendly retailer) to take them fishing was equally important. An even higher percentage of female participants, 66%, said a friend or relative took them fishing for the first time. Motivations to Start Fishing Try out new hobby 54% A friend or relative took me 53% Experience excitement 50% Spend time with family 46% Ease of access 39% Disconnect from electronics 37% Fished as a kid but stopped as an adult 36% Solitude 30% Low cost of fishing 27% Fishing trip as part of a vacation or group outing 26% Source: Outdoor Foundation Sporting Goods Supply Chains Revisited After several months of dealing with supply chain efficiencies exacerbated by pandemic shut- downs, sporting good brands and retailers said “lean and adaptive” supply chains remained the most sought-after form of transformation. Being close to market was, for the first time, the second most popular transformation, according to WFSGI. Top CBD Use Cases Source: Integer Group Pain Relief 52.2% 39.8% 38.5% 37.8% 37.6% Relaxation Stress Relief Reduce Anxiety Better Sleep hopping by Channel, 2019 June 2019; Excluding grocery and pharmacy Top CBD Use Cases Source: Int ger Group nials (25-29) ost all online Majority in-store e and half in-store nials (30-34) 27% 23% 50% 29% 24% 47% ave you revised operational procedures since reopening? edia Plus COVID Impact Survey 0% 20% 30% 40% 50% 60% 70% 80% 90% 100% at are your (2) highest priority training initiatives for 2021? ce: Multimedia Plus COVID Impact Survey oduct edge afety sity & usion tems ining tions ining rship ment 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Pain Relief 52.2% 39.8% 38.5% 37.8% 37.6% 87% 75% 89% 73% 82% Relaxation Stress Relief Reduce Anxiet Better Sleep APAC EMEA LATAM NA GLOBAL Percentage of shoppers doing holiday shopping on a mobile device who experienced problems Source: YouGov; Facebook How would you like your supply chains be transformed after the pandemic? Source: World Federation Sporting Goods Industry 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% April May June July August Close to market Cost sensitive Innovative with disruptive solutions LEAN and adaptive Not at all pping by Channel, 2019 2019; Excluding grocery and pharmacy Top CBD Use Cas s Source: Integer Group s (25-29) all online Majority in-store d half in-store s (30-34) % 23% 50% 29% 24% 47% e you revised operational procedures since reopening? Plus COVID Impact Survey 20% 30% 40% 50% 60% 70% 80% 90% 100% are your (2) highest p iority training initi tives for 2021? Multimedia Plus COVID Impact Survey 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Pai Reli f 52.2% 39.8% 38.5% 37.8% 37.6% 87% 75% 89% 73% 82% Relaxation Stress Relief Reduce Anxiety Better Sleep APAC EMEA LATAM NA GLOBAL Percentage of shoppers doing holiday shopping on a mobile device who experienced problems Source: YouGov; Facebook How would you like your supply chains be transformed after the pandemic? Source: World Federation Sporting Goods Industry 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% April May June July August Close to market Cost sensitive Innovative with disruptive solutions LEAN and adaptive Not at all DATA POINTS NUMBERS WORTH NOTING DATA POINTS NUMBERS WORTH NOTING