Inside Outdoor Fall 2017

Numbers Worth Noting DATA POINTS By Martin Vilaboy Campfire-side Chat Camping participation continues to tick up, according to KOA’s 2017 camping report. Cur- rently, 61 percent of U.S. households camp at least occasionally, up from 58 percent three years ago. In the last year, it is estimated that more than 37 million households went camp- ing at least once. Of those households, 14 mil- lion camped three or more times. 40 Percentage of millennials who say they prefer to shop at local stores over big chains even if items are more expensive, say researchers at Nielsen. Holiday Hiring If your store is having trouble finding seasonal help, it could be the amount of hours being offered. According to job site Snagajob, sea- sonal employees generally are looking for more work than employers plan to offer, and the majority of seasonal workers are hoping to turn that temporary job into ongoing employment. Old vs. New Media: Which is Better? Source: Borrell Associates Camping Incidence Among All U.S. Residents Source: Kampgrounds of America Traditional Media 2.83 Digital Media 2.86 Average Effectiveness on a 1 to 5 Scale 2014 2015 2016 58% 71,472,820 73,007,982 51,579,018 50,956,695 51,756,180 59% 74,862,305 61% 42% 41% 39% Camper Non-Camper What will be the impact of digitization on the structural elements of the apparel-sourcing industry by 2030? Significantly higher investments required in technology Significant reduction of lead time from assortment planning to first touchpoint in the market Increased flexibility to change production volume and product allocation Reduced number of suppliers due to increased digital-capability requirements 89 76 63 U.S. Conductive Texti Source: Grand View Research 2014 318.9 358.7 2015 2016 20 Woven % of respondents Source: Deloitte Old vs. New Media: Which is Better? Source: Borrell Associates Camping Incidence Among All U.S. Residents 54% 59% 62% 51% 50% 49% 44% 44% 45% Ability to interact with the product Avoid shipping cost Gives me gift ideas and inspiration <$50K <$50K-$99K <$100K+ Hours employers plan to give vs. hours seasonal workers want Source: Snagajob 1-10 11-20 21-30 31-40 41+ HOURS PER WEEK 35% 30% 25% 20% 15% 10% 5% 0% Employers Seasonal workers Traditional Media 2.83 Digital Media 2.86 Average Effectiveness on a 1 to 5 Scale 2014 58% 71,472,820 73,007,982 51,579,018 51,756,180 59% 42% 41% Supply Chain of Events Five years from now, apparel sourcing executives expect big changes in their businesses. In an industry forever in search of the next sourcing country, digitization will be the sourcing caravan’s next stop, suggests a survey of chief purchasing officers at leading apparel com- panies. More than 80 percent of CPOs expect digitized end-to-end pro- cess management by that time. More than two-thirds expect to have digitally enabled capacity planning in place. A similar number expect to have digital portals up and running to foster transparency and collabo- ration both with external suppliers and internal colleagues. Source: Borrell Associates Camping Incidence Among All U.S. Residents Source: Kampgrounds of America Traditional Media 2.83 Digital Media 2.86 Average Effectiveness on a 1 to 5 Scale 2014 2015 2016 58% 71,472,820 73,007,982 51,579,018 50,956,695 51,756,180 59% 74,862,305 61% 42% 41% 39% Camper Non-Camper What will be the impact of digitization on the structural elements of the apparel-sourcing industry by 2030? Source: McKinsey & Co. Significantly higher investments required in technology Significant reduction of lead time from assortment planning to first touchpoint in the market Increased flexibility to change production volume and product allocation Reduced number of suppliers due to increased digital-capability requirements Reduced number of manufacturing facilities Significant reduction of full-time-equivalent employees in manufacturing facilities 89 76 63 55 50 39 Inside Outdoor | FALL 2017 8