Inside Outdoor Fall 2017

INVISTA’s CORDURA brand an- nounced the debut of its latest denim trends collection, Imagination Without Limitation, which is the next chapter in its Authentic Alchemie denim series. The Imagination With- out Limitation’ collection features the latest cutting-edge CORDURA Den- ims developed with inspiration from three key macro trends identified by MaterialsMove CEO and founder Linda Keppinger. “We originally introduced our CORDURA Denim Authentic Alchemie collection last year, where exploring the past enabled us to reinvent the future of our performance denims,” said Cindy McNaull, global CORDURA brand and marketing director. “Now, we’re excited to expand our learnings and experiences by collaborating with textile and creative innovator, Linda Keppinger, and her exciting vision of what’s to come in the world of durable fabric technologies.” The three macro trends identified by Keppinger and CORDURA brand – Make it for Me, Show Me You Care, and Faster and Farther – are helping their authorized mills engineer denims of the future. Make It for Me An expression of the Craft Move- ment, this trend appeals to the creative spirit within each of us, ex- plained CORDURA. The drivers for this trend are authenticity and free- dom of movement. It can be embod- ied through denims with customized and embossed graphics, fabrics that look washed and tumbled, recreating of a heritage item in a modern way, customized stretch and mobility solu- tions for today’s active lifestyles, as well as deconstructing, reconstruct- ing or mixing traditional with con- temporary hand-finishing techniques to make something truly unique. Heritage expressions and engi- neered stretch solutions including Cone CORDURA Selvage Denim, Kaihara CORDURA Selvage Denim, heavy-duty Artistic Milliners 15 osy CORDURA Denims and Cone SGene CORDURA Denim showcase this trend. Show MeYou Care This trend focuses on evolving values, social and environmental con- sciousness, and how we as individuals can unite to make a difference. The drivers for this trend are sustainability and softened strength. It’s about hav- ing less and doing more, making every purchase and every action count be- cause “sustainability begins with prod- ucts that last,” says CORDURA. Denims that are in it for the long haul are key here, such as softened strength CORDURA Denims from Artistic Milliners made with Lenzing TENCEL fiber. Also featured are light- weight stretch, supple performance CORDURA Denims with LYCRA DualFX fiber technology from Advance Denim and durable CORDURA Combat Wool denims from Artistic Milliners. Faster and Farther Reshaping and expanding ideas and ourselves beyond what we thought possible for human experi- ence is at the heart of this trend. It’s the intersection where technol- ogy meets art, when motivated by imagination. The drivers for this trend are extreme performance and hidden science. Denims with super- tech features like moisture manage- ment, temperature regulation and lasting freshness help empower us to do and be more. On trend CORDURA Denims in the spotlight include CORDURA TransDry Denim in collaboration with Cotton Incorporated, Artistic Milliners CORDURA Denim with Dow Intellifresh for lasting freshness, Arvind specialty bi-stretch CORDURA Den- ims for commuter gear and super hardwearing, stretch CORDURA Denims from Kipas. Outdoor Swatches CORDURA Launches Performance Denim Collection The latest in component news and new products Inside Outdoor | FALL 2017 34