Inside Outdoor Fall 2017

DATA POINT Hydration a Hot Spot for Outdoor According to figures from The NPD Group, hydration rep- resents a $345.7 million category within the core U.S. out- door industry, with sales up 16 percent in the 12 months ending May 2017. Nearly all hydration categories experi- enced an increase in sales, including bottles (+23 percent), hands-free fanny packs (+11 percent), large containers/jugs (+7 percent) and reservoirs (+2 percent). over online: etter? 0% 49% 44% 44% 45% pping cost Gives me gift ideas and inspiration $99K <$100K+ vs. hours seasonal Water Bottle Sales in U.S. Outdoor Industry by Material Type % Change vs. Prior Period Source: NPD Group 21-30 31-40 41+ ER WEEK Source: Forrester Research; American Express tal Media 2.86 to 5 Scale via phone or in-person 10% $0 $20 $40 $60 $80 $100 12 Months ending May 2015 12 Months ending May 2016 Dollar Sales, Millions 12 Months ending May 2017 Acrylic Stainless -6% 121% -19% 98% U.S. Conductive Textiles Market Revenue, by Type (USD Mill Source: Grand View Research 2014 318.9 358.7 2015 2016 2017 2018 2019 2020 2021 2022 2023 Woven Non Woven Knitted Old vs. New Media Some might see the debate as over, but according to a survey of more than 3,500 local advertisers, the push and pull between old and new media has occluded the fact that both are effective means of advertising products and services. Local advertisers polled by Borrell Associates rate them equally. The most effective media overall, say respondents, is broadcast TV. Old vs. New Media: Which is Better? Source: Borrell Associates Camping Incidence Among All U.S. Residents Source: Snagajob 1-10 11-20 21-30 31-40 41+ HOURS PER WEEK 5% 0% Traditional Media 2.83 Digital Media 2.86 Average Effectiveness on a 1 to 5 Scale 2014 2015 2016 58% 71,472,820 73,007,982 51,579,018 50,956,695 51,756,180 59% 74,862,305 61% 42% 41% 39% Camper Non-Camper U.S. Source: Gr 201 318. UNIVERSALLY GOOD. SAFE WATER FOR YOU AND CHILDREN AROUND THE GLOBE. Lifestraw.com The best things in life are good for everyone. LifeStraw Universal is an adapter kit that turns your favorite water protozoa. It’s also a part of our Follow the Liters program, where every LifeStraw product sold provides one child in a developing country with safe water for an entire year. We’ve already reached 633,777 children and we’re striving to reach our 1millionth child in 2018. Let’s get there together. The NEW LifeStraw Universal provides caps and an FALL 2017 | Inside Outdoor 11