Inside Outdoor Fall 2017

DATA POINT Snapchat Status amongTeens It may not be where teens are most active, but ac- cording to a Piper Jaffray survey of approximately 6,100 U.S. teens, Snapchat is far and away their preferred social network. In spring 2015, just 11 percent of teens surveyed said they preferred Snapchat. According to eMarketer, more than three-quarters of Snapchat users are between 12 and 34. U.S. Teens Preferred Social Media Platform Spring 2015 Fall 2015 Spring 2016 Fall 2016 Spring 2017 Fall 2017 Snapchat 11% 17% 24% 35% 39% 47% Instagram 29% 29% 23% 24% 23% 24% Facebook 12% 13% 15% 13% 11% 9% Twitter 21% 18% 16% 13% 11% 7% Pinterest 2% 1% 1% 1% 1% 1% Google+ 1% 1% 1% 1% - - Source: Piper Jaffray Generational Impatience Gen Z and Gen Y share many of the same expectations when it comes to their interactions with brands, says Forrester Research, but Gen Z already is showing much less patience than the slightly older cohort when it comes to mobile capabili- ties and social media responsiveness. Shop In-Store on d Cyber Monday, ver online: tter? 49% 44% 44% 45% ing cost Gives me gift ideas and inspiration 9K <$100K+ s. hours seasonal Water Bottle Sales in U.S. Outdoor Industry by Material Type % Change vs. Prior Period Source: NPD Group -30 31-40 41+ WEEK Which of the following would most likely make you stop using a product, service, or brand? (Please select up to three) Source: Forrester Research; American Express Media 86 Poorly designed mobile features Slow responding online chat for sales or customer service issues Poor features/responsiveness on social media Customer service only available via phone or in-person 23% 16% 20% 17% 21% 9% 12% 10% Gen Y (23-37) Gen Z (16-22) $0 $20 $40 $60 $80 $100 12 Months ending May 2015 12 Months ending May 2016 Dollar Sales, Millions 12 Months ending May 2017 Acrylic Stainless -6% 121% -19% 98% U.S. Conductive Text iles Market Reven ue, by Type (USD Mil lions) 30.1% 39.8% 26.8% Heavy Holding Power Leave Nothing Behind Coghlan’s Twist Anchor is a lightweight solution to provide superior holding power to secure your tent, awning, or other shelter into the ground. Simply push and screw into ground and tie down your tent, boat or anything else, using the hook at the top, or the eyelet in the handle. • Can screw into sand or soil, and also works underwater! • Made of durable acetal plastic for increased strength and flexibility. Product can be bent, and return to its natural position. • 12.6” (32 cm) long This l rge durable Trash Can is ideal for camping, RV’s or even the backyard get together. Spring loaded design makes it compact and easy to stow when traveling or not in use. • 600 denier polyester • 3 Grommets for staking down • 4 alligator clips on the inside • Nylon webbing carry straps • Clear plastic pockets on top and side • 110 L capacity - 19” (48 cm) diameter x 24” (61 cm) height @COGHLANSGEAR COGHLANSGEAR COGHLANSOUTDOOR WWW.COGHLANS.COM Inside Outdoor | FALL 2017 10