Dakine Builds Mountain Bike Category

Dakine is ramping up its mountain bike category for Spring 2020 with a series of high-performance gear and apparel launches including the newly introduced Slayer Series of mountain bike protection. The line of assorted elbow and knee pads was designed with the latest in impact-protection technology, said Dakine, allowing the pads to maintain breathability and comfort on long hill climbs and fast, steep descents.

The collection consists of three low-profile knee pads and two impact-absorbing elbow pads with technology to match varied riding styles and terrain.

“We want our customers to be able to get back outside safely with gear they can trust, and the mountain bike category is leading that charge,” said Pam Levine, SVP of brand management for Marquee Brands. “From the breakthrough DK Impact foam technology in the Slayer Series to the brand’s first collaboration with a professional female mountain biker, this year is all about progression and providing adventure-ready gear that allows users to reach higher levels of performance in the safest way possible.”

The CE certified, Slayer Pro Knee Pad (MSRP $75 USD) offers the most robust protection for fast-paced, steep descents with a knee protector reinforced by additional side padding. An adjustable elastic strap and silicone gripper ensure the pads lock into place and stay put, while dual density DK Impact energy-absorbing foam disperses impact without sacrificing flexibility. The Slayer Knee Pad (MSRP $65 USD) and Slayer Elbow Pad (MSRP $60 USD) offer functional protection with a lower profile, lightweight fit perfect for all-mountain riding. The Slayer Knee Sleeve (MSRP $55 USD) and Slayer Elbow Sleeve (MSRP $50 USD) are the most breathable styles that prioritize minimal weight with perforated impact foam that offers trusted, comfortable protection.

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“Dakine riders worldwide have long appreciated the Slayer pads for their pedal-friendly protection. With this updated series, we have improved upon and expanded this popular line to offer several levels of padding for different types of rides. No matter your skill level, riding with confidence is key and the new Slayer Series provides another level of reassurance without sacrificing comfort,” says MTB Marketing Director for Dakine, Gabe Schroder.

Most recently, Dakine launched a signature women’s bike apparel collection with professional mountain biker Casey Brown. The collection includes the long-sleeve Thrillium Jersey (MSRP $70 USD) featuring a streamlined fit with stretchy, breathable polyester and the moisture-wicking Thrillium Glove (MSRP $45 USD) that utilizes durable Pittards goat leather on the palm for unparalleled grip and bar contact. The retro, gender-neutral colorways and relaxed fit fill a gap in the women’s bike apparel market.