Amazon opened a New York bookstore this Thursday, its first physical store in the Big Apple. The new 4,000 square-foot store is located at Manhattan’s Shops at Columbus Circle. It is one of the two stores planned for the Big Apple.
The New York store joins six existing stores across Seattle, San Diego, Chicago, Portland, and Massachusetts.
Besides stocking 3,000 books at a time, the new bookstore (like all other Amazon Bookstores) serves as a platform to increase customer loyalty to the Amazon brand. Books are sorted on the basis of Amazon.com customer ratings, pre-orders, and sales are displayed with their front covers containing titles. The stores also display customer reviews and sales figures with the books.
The prices are the same as on Amazon.com, but the books don’t have a price tag. This pushes customers to download the Amazon app so that they can have a look at the prices. Customers can check out like a regular bookstore or with the Amazon app. At stores, Amazon nalso offers discounts to those who subscribe to its Prime annual service. The stores also showcase Amazon gadgets such as Kindle e-reader, Echo speakers and a range of AmazonBasics items.
Of course, books are not Amazon’s only brick-and-mortar business. The company’s first brick-and mortar grocery store branded Amazon Go is expected to open in Seattle and will offer a “check-out free” experience to customers.