Eagle Creek travel gear has been awarded a prestigious Silver ADDY Award from the San Diego Ad Club for their brand Website: www.eaglecreek.com.
Taking Silver from a crowded field of competitors in the Digital Advertising (Website, Consumer Products) category, the Eagle Creek digital team worked with FreshForm Interactive to create “a compelling, easy to use, optimized site that represents the Eagle Creek lifestyle, highlights products and engages travel enthusiasts with ideas and tips to make travel more enjoyable,” says the company.
The ADDY Awards are conducted annually by the American Advertising Federation (AAF), and selection of the most creative entry in each category is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry.
“We are really honored by winning the ADDY award from the San Diego Ad Club,” said Veronica Cox, Marketing Director, Eagle Creek. “Our digital team put a lot of work into the site with the goal of projecting a unified Eagle Creek brand message and achieving ambitious first-year targets.”