Wolverine World Wide has appointed Scott Sincerbeaux as president of consumer direct. According to the company, Sincerbeaux’s has been brought on to “more fully align and accelerate the company’s consumer-direct operations and omnichannel transformation initiatives.”
Sincerbeaux brings more than 30 years of leadership in creating consumer experiences at retail, most recently as vice president of North America Retail at Godiva Chocolate. Prior to his role with Godiva, he held senior leadership positions with JCPenney, Bare Escentuals, Crabtree & Evelyn, Ecco, Brown Shoe and several other footwear companies. As part of this move, the Stride Rite Children’s Group will join the company’s consumer direct division, enabling leadership to focus efforts and investments on a coordinated set of growth initiatives. Sincerbeaux will report directly to Blake Krueger, Wolverine Worldwide’s chairman, chief executive officer and president.
