For those who have been on the fence or haven’t considered giving FiveFingers a try, Vibran is offering consumers a risk-free, six-week product guarantee. Consumer simply purchase the product and put the shoes through their paces. If after six weeks – the average time it takes to adjust to minimalist shoes, says the company – consumers aren’t satisfied, they can return the shoes, no questions asked.
The program applies to any shoes purchased through www.VibramFiveFingers.com and select retailers beginning July 22, 2014 and runs through the end of the year. For those who purchase from select retailers it is as simple as returning them to the store. If purchased through the website, consumers can contact customer service who will provide a return shipping label. All shoes, no matter the condition, will be accepted and donated to charity.
“We consider ourselves one of the luckiest brands in the world. We have something every brand wishes they had: 100% curiosity for a product upon sight,” said John McMahon, director of marketing for Vibram USA. “However, we recognize that curiousity doesn’t always translate into a willingness to try the shoe. That’s why we want to offer this Satisfaction Guarantee – give ‘em a try… what do you have to lose?”
“We have an extremely supportive fanbase – each morning when we arrive at the office, we are greeted by hundreds of letters, e-mails, phone calls and social posts sharing support. This outpouring of support comes from all around the world,” said Mike Gionfriddo, president and CEO of Vibram USA. “We want to grow this fanbase, and expose more consumers to the shoe that inspires that passion.”
