TSG Acquires Backcountry.com

TSG Consumer Partners LLC has acquired Backcountry.com, LLC from Liberty Interactive Corporation for an undisclosed sum. TSG says it plans to expand the online retailer into adjacent categories and international markets, as well as enhance marketing and brand building efforts.

“As the outdoor market continues to expand, TSG is looking forward to working with the Backcountry team to harness the company’s untapped potential to grow and expand its reach to more outdoor enthusiasts worldwide,” said Baxter Moser Managing Director at TSG.

“We look forward to this next chapter with TSG, a proven brand-builder with over 25 years of experience in the consumer industry,” said Backcountry President and CEO Jill Layfield. “We believe TSG represents the ideal partner for Backcountry, and we will work with them to continue to improve our offerings and merchandising, optimize our technology platform, and enhance our distribution efforts.”

“Backcountry has performed nicely over the past eight years, and its Goat logo has come to symbolize authenticity and excellence in the outdoor industry. We wish Jill Layfield and the team continued success and will remain loyal customers,” stated Greg Maffei, Liberty President and CEO.

Guggenheim Securities, LLC served as financial advisor and Sherman & Howard L.L.C. served legal counsel to Liberty and Backcountry. Ropes & Gray LLP served as legal counsel to TSG.