The North Face is joining the free fitness movement by bringing Mountain Athletics workouts to five cities across the country, and making it that much easier to train for a goal. Beginning March 31, The North Face will host twice-weekly free strength and conditioning workouts in Washington D.C., New York, San Francisco, Chicago and Boston.
The North Face is joining with November Project, the grassroots fitness group spreading free workouts and high-fives wherever they go, to invite athletes of all levels to set a goal and step up their training with expertly designed sport-specific workouts. Training events will be hosted Tuesdays and Thursdays in each city at 6:30 p.m. rain or shine. Athletes of all levels can sign up for events online at www.thenorthface.com/mountainathletics or through the Mountain Athletics App for iOS. Custom sport-specific training programs are also available online and through the Mountain Athletics App where athletes can share their goal, watch athlete exercise tutorials, track progress and earn badges.
Mountain Athletics is all things training – apparel and footwear, expert training programs, tips and athlete videos – all rooted in The North Face unique outdoor heritage of setting goals, pushing personal limits and having more fun outside. Workouts are sport-specific and tailored to each community – so runners training for a local marathon can expect lower body and endurance workouts, while climbers can expect to focus on their upper body and agility.
