Taking its business of personalized fit to footwear, insole provider Superfeet announced the debut of footwear for Spring 2017. The initial collection includes six sandals and 12 shoe designs. The shoes and sandals will be available at retail early next year.
In spring 2016, Superfeet introduced the Outside sandal, a casual flip flop that offers the comfort and support of their signature insole. This Spring Superfeet builds on the success of the Outside Sandal with a full footwear collection for men and women. Built from the insole out, the collection spans from stylish, supportive sandals to street-ready athletically-inspired shoes.
“We started with what we know best, the insole,” says Eric Hayes, Vice President of Marketing and Product. “The least important thing to our competitors is the most important thing to us. Building the shoe from the inside out dramatically changes its fit and performance.”
The shoes are built with Superfeet’s trademarked Lock-and-Key construction, which means they start with a premium Superfeet insole and marry it to the midsole for optimal fit and function. Then they add an outsole with tread and flex grooves that complement the customer’s stride and finish it off with materials like premium-grade leather and highly-breathable mesh.
With a nod to its heritage, the Superfeet integrated cork throughout the line to deliver comfort. Since Superfeet’s beginnings, cork has been a key element for creating custom shaped insoles. Cork molds to the foot while providing maximum resilience, says the company. The insole in the shoes, Superfeet’s Supercork Premium Insoles, will only be available in Superfeet footwear.
RELATED: Superfeet Invests in 3D Mapping Company
