The outdoor trade show world continues to turn. The European Outdoor Group (EOG) announced an initiative to review the OutDoor trade show, held every summer in Friedrichshafen, Germany.
The association set up a working group called Vision 2020 to undertake research and analysis and develop a set of recommendations for the future of the show. This is similar to steps taken by Outdoor Retailer and OIA before making the shift in show dates of Summer and Winter OR. It not long ago when OutDoor shifted its dates from late July to the June 18-21 dates for this year.
The Vision 2020 research project will run through the first half of 2017, beginning with a survey invite to European brands and retailers. Participants will be asked to share details of what they want from OutDoor in the future.
Mark Held, general secretary of the EOG, said, “The Board of the EOG has taken seriously the need to clarify exactly what our industry requires in terms of a future OutDoor trade show. The Vision 2020 team has been established with people who know our sector very well and who can give us clear and independent feedback on what the industry wants for the future of OutDoor.”
Stay tuned.
Survey for brands here.
Survey for retailers here.
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