Nikwax named Rick Meade as the company’s new North American President, effective immediately. Meade will provide strategic leadership and tactical management for the North American arm of the UK-based company.
Meade joins Nikwax after a 15-year career with Recreational Equipment Inc. (REI) where he was a recognized for growth strategies with leading brand partners. Most recently, he served as Director of Merchandising Management leading teams in REI’s Camping and Climb, and later Snowsports and Watersports businesses.