Nikwax North America Names New President

Nikwax named Rick Meade as the company’s new North American President, effective immediately. Meade will provide strategic leadership and tactical management for the North American arm of the UK-based company.

Meade joins Nikwax after a 15-year career with Recreational Equipment Inc. (REI) where he was a recognized for growth strategies with leading brand partners. Most recently, he served as Director of Merchandising Management leading teams in REI’s Camping and Climb, and later Snowsports and Watersports businesses.