Mystery Ranch, the Montana based pack company, is well represented as a top brand in the first ever brick and mortar Carryology concept store. The store, which embraces the concept of great ‘carry’ and stocks anything that we ‘carry with us’ is located in Fitzroy, Melbourne, and is the first retail outlet for Mystery Ranch in Australia. Kletterwerk’s by Mystery Ranch, which was the original brand designed by Mystery Ranch founder Dana Gleason, is also featured in the new Carryology store.
“The concept store extends the culture established by Carryology.com,” says co-founder Andy Fallshaw. “The site has become a devoted platform for carry conversations where we explore brands, identify trends, and meticulously test and review product. We’ve used that information and history to carefully choose a selection of bags, luggage and packs for the store where each and every piece speaks to an origin story, innovation, heritage or ethical underpinning,” Fallshaw continues.
The store is divided into three realms — Everyday, Travel and Outdoor. Mystery Ranch top selling packs are represented in each of those categories.
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