Mountain Shades, Inc., the eyewear maker behind Optic Nerve sunglasses and goggles, is rebranding the company as Optic Nerve Eyewear. The company founders says the doing business as Optic Nerve Eyewear will provide a unified corporate voice and widespread brand platform.
Coinciding with the corporate rebrand is the launch of a new brand, ONE by Optic Nerve. The new brand focuses on price points accessible to a large consumer demographic. With a tagline of “Optic Nerve for Everyone,” ONE by Optic Nerve will serve as a complement to the high-performance Optic Nerve brand, says the company. Where Optic Nerve retail prices range from $49 to $129, ONE will be an all polarized line focused on fashion, performance and kids styles with retail prices ranging from $19 to $39.
