Mountain Hardwear announced the October launch of ZerøGrand Outerwear, a collaboration with American, lifestyle footwear and accessories brand, Cole Haan.Conceived and designed by Mountain Hardwear’s team of apparel designers, the ZerøGrand collection combines technical materials and outerwear expertise with the classic style meets modern innovation ethos of the Cole Haan brand, says the company.
“This is a great opportunity to show the world more than just our technical expertise. We’re championing the idea that you can combine great performance with great style,” said Chris Harges, director of global marketing at Mountain Hardwear.
This blend of weather protection and designer style utilizes Mountain Hardwear technologies including Dry.Q Stretch Ozonic shell fabric; 800-fill Q.Shield water-resistant down; and Thermal.Q Elite, a proprietary synthetic insulation.
“Our designers usually solve problems to save lives and maximize experience for outdoor athletes. With Cole Haan, we were presented with a different problem: how do you keep a hard-driving, fast-moving urban explorer warm, dry and protected without slowing them down or asking them to compromise style,” says Robert Fry, global director of product merchandising and design at Mountain Hardwear.
Beginning on October 6, 2015, the ZerøGrand Outerwear collection will be available on ColeHaan.com and in Cole Haan stores, as well as limited availability through Mountain Hardwear direct-to-consumer channels in the U.S.
