Lipetzky Named to Top Post at Brilliant Reflective

Brilliant Reflective, a newly launched company producing enhanced visibility products for runners, walkers and cyclists, has named Nick Lipetzky as President. Lipetzky takes the helm of Brilliant Reflective as it introduces its reflective tapes and iron-ons to the outdoor market.

Prior to coming to Brilliant Reflective, Lipetzky had more than 15 years of experience leading teams, projects, practices and agencies with a growth culture. This includes content development, product development, online applications, managing search and social marketing and analytical insights for Fortune 500 companies, mid-size businesses and boutique brands.

Designed to boost visibility during low-light hours, Brilliant Reflective’s patented product line can be creatively applied to a wide array of articles and garments used outside – from bikes and helmets to shirts and shoes.

“The position at Brilliant Reflective provides a vibrant opportunity full of promise,” said Lipetzky. “It’s invigorating to think the products we’re bringing to the market will allow participants in a wide array of outdoor recreation to make their favorite pastime uniquely safer.”

“Nick’s entrepreneurial track record includes marketing, branding and digital innovation. That made him a natural choice to lead our new team,” said Chuck Gruber, CEO of Safe Reflections, the parent company of Brilliant Reflective. “Nick shares our commitment to bringing additional safety to outdoor pursuits.”