Krimson Klover Names Director of Sales, Expands National Sales Team

Colorado-based women’s clothing brand Krimson Klover has hired Luisa Harkins as its director of sales at its new Boulder headquarters. In addition to Harkins’ hire, Krimson Klover has added four new sales representatives in the U.S. to meet new distribution demands and growth plans.

Harkins will be managing all sales representatives and increasing distribution, as well as deepening brand awareness and influence. She comes to Krimson Klover with experience, in sales, product development, and marketing with various brands including Royal Robbins, Carve Designs, tentree, and Cloudveil. Since joining the team, Harkins has been working on regional and national sales strategies, dealer outreach programs, and a company repositioning brand project.

Krimson Klover’s four new territory hires are Cynthia Kelly and Natasha Ruiz in the Southeast, Kristin Fanberg in California and the Southwest, Cheryl Sternberg in the South-Central region and Annie DeWaters covering ski and outdoor in the Northeast.


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