Inside Outdoor Winter 2016



Inside Outdoor Winter 2016 Reports:

(14) Uphill Treads & Trends – By Craig Dostie
The latest updates and innovation to creep into backcountry ski gear.

(24) Specialty’s Cloud Strategy – By Martin Vilaboy
A changing retail sales floor means virtual-ized servers are a reality for smaller retailers.

(30) Dyneema’s Dynamite – By Ernest Shiwanov
This future fiber finally explodes into apparel.

(38) Winter ’17 Product Market Showcase
Get that warm and fuzzy feeling paging through more than 100 new items for next winter.


Inside Outdoor Magazine Regulars:

(8) Data Points – Numbers Worth Noting
Ultra-pack picks, urban anglers, IoT ROI, and more…

(64) Floorspace – Peace Signage
A retail story worth telling.

(66) Back Office – Forget Strategy, Embrace Agility
Adapt at the speed of business.

(6) Letter from the Editor

(12) Rep News & Notes

(68) Green Glossary

(74) Advertiser Index


About Inside Outdoor Magazine:

We know outdoor executives have access to plenty of instantaneous information. But one thing decision makers overwhelmingly tell us they can’t get enough of is thoroughly researched and highly scrutinized news and analysis that can be applied directly to improving day-to-day operations.

Having surpassed more than a decade in the industry, Inside Outdoor Magazine’s staff of seasoned outdoor journalists represent years of experience in specialty retail, product manufacturing, business analysis and living the outdoor lifestyle. We believe this mix of backgrounds is a key component to complementing your marketing message with the business modeling, cost-margin analysis, trend forecasting and quantified operational advice that’s already proven to capture loyalty and engage readers, and studies show that reader engagement with media and advertising can drive sales.

Your customers would need to expend significant time and money to amass the information and advice, in addition to, the requisite industry movements, trends and product innovations—that we deliver straight to their mailboxes, for free, all year round.