Inside Outdoor Summer 2016

Inside Outdoor Summer 2016 is now available for online viewing…



Inside Outdoor Summer 2016

(Click above to view in full screen)


Inside Outdoor Summer 2016 Reports:

(16) The March of Retail Robots – By Martin Vilaboy
Driven by innovations in AI-ML-NLP, a second wave of retail technology is set to provide a much-needed upgrade to the in-store experience and business model.

(26) Fiber Optics – By Ernest Shiwanov
Background for softgoods buyers on the three emerging natural fibers: yak, alpaca and bison.

(42) S/S17 Product Market Showcase
“Cooling technology,” street-worthy footwear styles and spacious tents are among the prevalent product trends on display in our semi-annual new product showcase. Get your first looks here.


Inside Outdoor Magazine Regulars:

(8) Data Points – Numbers Worth Noting
Inactive kids; climbing sales; ad blockers; running numbers; and more

Floorspace
(34) One Banana, Two Banana
Inventory exit strategies

Back Office
(38) Alternate Advance
PO funding for outdoor.

(40) Growing Too Fast?
Maintain market mojo.

(6) Letter from the Editor

(12) Rep News & Notes

(84) Advertiser Index


About Inside Outdoor Magazine:

We know outdoor executives have access to plenty of instantaneous information. But one thing decision makers overwhelmingly tell us they can’t get enough of is thoroughly researched and highly scrutinized news and analysis that can be applied directly to improving day-to-day operations.

Having surpassed more than a decade in the industry, Inside Outdoor Magazine’s staff of seasoned outdoor journalists represent years of experience in specialty retail, product manufacturing, business analysis and living the outdoor lifestyle. We believe this mix of backgrounds is a key component to complementing your marketing message with the business modeling, cost-margin analysis, trend forecasting and quantified operational advice that’s already proven to capture loyalty and engage readers, and studies show that reader engagement with media and advertising can drive sales.

Your customers would need to expend significant time and money to amass the information and advice, in addition to, the requisite industry movements, trends and product innovations—that we deliver straight to their mailboxes, for free, all year round.


VIEW PREVIOUS ISSUE: Inside Outdoor Spring 2016