Inside Outdoor Summer 2015


Inside Outdoor Summer 2015 (Digital Edition)



Inside Outdoor Summer 2015 Reports:

(16) Meet Emissivity – By Ernest Shiwanov
The next development in temperature regulation technology: Trizar deploys the physical properties of emissivity to bring heat and cooling to treated laminates, coatings, filaments and membranes.

(20) Yoga Re-positioned – By Glenna B. Musante
Growth in traditional yoga may be slowing, but other markets within the segment are gaining momentum.

(26) Share, and Share AlikeThe Rise of U-Commerce – By Martin Villaboy
Just as digital channels have changed the way American’s shop, sharing and collaborative channels could change the way we consume.

(40) S/S16 Product Market Showcase
Camo, cool containers, chargers and bright-colored footwear are just a few of the trends among more than 150 new items in our summer ’16 product preview.


Inside Outdoor Magazine Regulars:

(8) Data Points – Numbers Worth Noting
Phone numbers, armed associates, backpacking up, and more…

(36) Back Office – Meeting Demands
Store meetings still matter

(38) Floorspace – Rack Relief
Yakima downsizes

(6) Letter from the Editor

(12) Rep News & Notes

(82) Advertiser Index


Inside Outdoor Summer 2015 (Digital Edition)


About Inside Outdoor Magazine:

We know outdoor executives have access to plenty of instantaneous information. But one thing decision makers overwhelmingly tell us they can’t get enough of is thoroughly researched and highly scrutinized news and analysis that can be applied directly to improving day-to-day operations.

Having surpassed more than a decade in the industry, Inside Outdoor Magazine’s staff of seasoned outdoor journalists represent years of experience in specialty retail, product manufacturing, business analysis and living the outdoor lifestyle. We believe this mix of backgrounds is a key component to complementing your marketing message with the business modeling, cost-margin analysis, trend forecasting and quantified operational advice that’s already proven to capture loyalty and engage readers, and studies show that reader engagement with media and advertising can drive sales.

Your customers would need to expend significant time and money to amass the information and advice, in addition to, the requisite industry movements, trends and product innovations—that we deliver straight to their mailboxes, for free, all year round.