Inside Outdoor Spring 2014 (Digital Edition)
Inside Outdoor Spring 2014 Reports:
(14) In Tall Cotton – by Ernest Shiwanov
New technologies and a few pioneering companies have expanded the addressable market for recycled cotton.
(20) Big Data Down to Size – By Martin Vilaboy
Taking advantage of data analytics does not require a great leap of faith or investment. Specialty businesses can gain the competitive advantages of big data one small step at a time.
(30) Family Matters – Martin Vilaboy
Camping participation is up against some daunting trends in terms of changing U.S. demographics and the subsequent shift in one of camping’s long-time customer bases. To see them, one only need look at the changing portrait of the American family.
Inside Outdoor Magazine Regulars:
Data Points
(8) Numbers Worth Noting
SUP stand down; Price point; More-in-store; TV ratings; and more…
Changes Afoot in Friedrichshafen
(36) Outdoor Europe 2014 Product Showcase
(48) Green Glossary
Newly updated and expanded for 2014
Inside Outdoor Spring 2014 (Digital Edition)
About Inside Outdoor Magazine:
We know outdoor executives have access to plenty of instantaneous information. But one thing decision makers overwhelmingly tell us they can’t get enough of is thoroughly researched and highly scrutinized news and analysis that can be applied directly to improving day-to-day operations.
Having surpassed more than a decade in the industry, Inside Outdoor Magazine’s staff of seasoned outdoor journalists represent years of experience in specialty retail, product manufacturing, business analysis and living the outdoor lifestyle. We believe this mix of backgrounds is a key component to complementing your marketing message with the business modeling, cost-margin analysis, trend forecasting and quantified operational advice that’s already proven to capture loyalty and engage readers, and studies show that reader engagement with media and advertising can drive sales.
Your customers would need to expend significant time and money to amass the information and advice, in addition to, the requisite industry movements, trends and product innovations—that we deliver straight to their mailboxes, for free, all year round.
