Implus Acquires DryGuy, MaxxDry Dryers

Implus has completed the acquisition of DryGuy, a leading supplier of footwear dryers, thermal layering systems and other warmth accessories. The acquisition of DryGuy brings yet another active brand under the Implus umbrella of footcare and outdoor accessory brands. During the last few years, the company has successfully acquired and grown major brand expansions including Yaktrax, ICEtrekkers, Little Hotties Warmers, Sneaker Balls and Perfect Fitness.

Started in 1994 by founder Joel Beckett in Seattle, Dry Guy will fall under the company’s Outdoor Division, which also includes Yaktrax, ICEtrekkers and Little Hotties.

“We are excited to add DryGuy and MaxxDry into our outdoor product offerings, as they have been very successful in the winter accessory market and are a perfect complement to our traction and hand/foot/body warmer products” said Steve Couder, VP Sales – Implus Outdoor Division. “As the winter accessory category has grown, this additional product line provides our retailers with more options to service customers.”

In collaboration with Couder, Beckett will play an important role in the company by helping to transition and merge the DryGuy and MaxxDry brands into the Implus family of products. Beckett will also target new opportunities for growth and development within the Outdoor Division.

“This is an opportunity to take our tried and tested products to the next level. We are confident that Implus’ distribution system will bring DryGuy products to more customers with greater efficiency,” said Beckett. “I am stoked to see my brand expanding under the banner of such a quality organization.”