Hydro Flask Unveils First Retail Wall Display

Hydro Flask, which recently became a segment of Helen of Troy Limited, unveiled its first retail wall display at Newport Avenue Market in Bend, Ore. on April 13. The display will be the first to be rolled out nationwide from the company and signals Hydro Flask’s commitment to exceptional retail support and consumer experience, said the company.

“We are excited to kick off this national program in our hometown of Bend, where the company began and continues to be headquartered today,” said Hydro Flask Retail Marketing Manager Jason Valdez. “It is an honor to launch our first retail wall display with Newport Avenue Market, a local company that has helped us grow to where we are today.”

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Hydro Flask General Manager Scott Allan and Newport Avenue Market General Manager Joe Anzaldo took part in ribbon cutting celebration officially unveiling the POS piece.

“It has been exciting to watch these two local businesses help each other grow,” said Anzaldo. “We have had a strong relationship with Hydro Flask over the years and look forward to expanding the partnership even further.”