Horny Toad Rebrands, Now Toad&Co

Horny Toad, the 18-year-old outdoor lifestyle apparel brand, has a new brand name: “Toad&Co.” The new branding will be offically unveiled to the trade at the upcoming Outdoor Retailer Summer Market, followed by a omni-channel consumer launch in February 2015.

The company believes the “name evolution” acknowledges the brand’s heritage while allowing the company to tell a bigger story about social responsibility and environmental stewardship.

“Change is about what to bring along and what to leave behind—Toad&Co is a truer reflection of the 21st Century brand we have built and a tribute to the people who continually inspire us and the great partners we’re proud to call our ‘Co’,” explains Gordon Seabury, Horny Toad CEO. “Our new name is an important progression for the brand and the evolution has been very well received by our retail partners so far.”

The new name will be supported by the tagline, “Keep Good Company.” “We look at the tagline as a call to action that honors the employees, partners and loyal customers who share our belief that living well and doing good are one in the same,” says Seabury.

Amidst the change, the company remains committed to its original social venture that Seabury co-founded in 1997, Planet Access Company (PAC). This innovative partnership provides services for improved quality of life and employment opportunities for people with developmental disabilities.